The Silent Studio Killer: What Happens When You Skip Market Research

Studio owners often are so focused on their aesthetics or operations that they bypass a critical success factor: market research. Without it, their business decisions are simply guesses.

Join Alina Cooper and Heather Garrick for an overview of how to do your homework in Episode 683: The Silent Studio Killer: What Happens When You Skip Market Research.

Local landscape: examine your competitors’ pricing, branding, schedules, etc.
Audience analysis: study demographic details of your avatars
Feedback forums: conduct surveys, focus groups and informal chats
Deep data dive: leverage valuable analytics from your booking platform
Call to action: regularly evaluate and act on insights to enhance your business

Your perception isn’t always reality, so use market research to inform your decisions—and save you critical problems, time, money and headaches. Cue Episode 683.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

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