Raising your prices may feel risky, but if you don’t, you’re eroding your margins and killing profitability over time. So reframe your mindset and adopt this healthy business practice.
Protect your business, preserve memberships—and ditch the anxiety—with Matt Hanton and Conor McGarry in Episode 717: How to Raise Your Prices Without Losing Clients.
- Set expectations: normalize annual price increases to keep up with inflation
- Run the numbers: calculate your unit economics and break-even rate
- Reward loyalty: offer existing members bumps below market rate with levers
- Command buy-in: lay out the rationale clearly and ensure confidence in your team
- Be transparent: give advance notice and break down where the dollars go
Price increases shouldn’t trigger guilt or shame—they should be SOPs. Planning, communication and commitment are your critical success factors. Unpack them in Episode 717.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/
