How to Raise Your Prices Without Losing Clients

Raising your prices may feel risky, but if you don’t, you’re eroding your margins and killing profitability over time. So reframe your mindset and adopt this healthy business practice.

Protect your business, preserve memberships—and ditch the anxiety—with Matt Hanton and Conor McGarry in Episode 717: How to Raise Your Prices Without Losing Clients.

Set expectations: normalize annual price increases to keep up with inflation
Run the numbers: calculate your unit economics and break-even rate
Reward loyalty: offer existing members bumps below market rate with levers
Command buy-in: lay out the rationale clearly and ensure confidence in your team
Be transparent: give advance notice and break down where the dollars go

Price increases shouldn’t trigger guilt or shame—they should be SOPs. Planning, communication and commitment are your critical success factors. Unpack them in Episode 717.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

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