The
Podcast

All About the Introductory Offer

Earlier this year, I spoke about the 7 lessons we learned in 2019’s deep dive and one thing we really focused on is how you should be rethinking your intro offer.

Well, today’s episode is all about the ever-evolving introductory offer! It’s the first real taste a client gets of your studio, and boy, do you want to make it good. It sets the tone for all future interactions with your studio, and let’s be real, an intro offer can make or break your studio, so this episode’s an important one.

And remember, all intro offers need to be four things – Sexy, Sticky, Standardized, and Scheduled.

Join me as we go through what that actually looks like, and the 5 introductory offer packages that are tried-and-tested-and-proven to work.

Grab a pen and your notebook, y’all. This one’s going to be good. 

In this episode you’ll learn:

  • How (and why) my introductory offer continues to change even now in 2020
  • What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one
  • What to focus on to make your offer “sticky” (and what exactly this means!)
  • How a standardized offer will provide clarity to your members
  • Why it needs to be scheduled
  • The 5 introductory packages that are working extraordinarily well for our team right now

LINKS:

https://www.instagram.com/studiogrowco/

https://studiogrow.co/episode397

https://www.ncbi.nlm.nih.gov/pubmed/10028217

With grit & gratitude,

Lisé

Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now