The
Podcast

Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

Y'all,

Let's cut to the chase.

Your promotions need some work…and we’re here to talk about it!

In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. 

It's all about getting your brand stuck in people’s heads (for all the right reasons).

Quick sneak peek:

  • What’s a Promo?: More than just ads…it's about heart connections.
  • Beyond “Hey, Join Us”: Dive into community and collabs that matter.
  • Track, Learn, Grow: Keep an eye on what works (and what doesn’t!).
  • Real Talk: Sometimes, things flop. That’s where the gold is.
  • Speak to the Soul: Make each offer a love letter to your tribe.

Alison’s tips are pure gold for turning passersby into your fitness fam.

Tune into EPISODE 606 and let’s get that studio buzzing.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now

  • Everything You've Been Too Embarrassed to Ask Your Accountant

    I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

    Listen Now

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now