The
Team
Empowering fitness entrepreneurs to execute on their dreams.
With decades of experience, thousands of clients, and countless businesses transformed—our team doesn’t just know their stuff, they prove their stuff. From operations to digital marketing to content creation, the ever-expanding team exists to help you create your freedom empire… and free up your life.
Lise
Founder & Chief Executive Officer
I’m Lisa Kuecker, but my family and dearest friends call me Lise. I’m a business coach who empowers wellness entrepreneurs to build profits, pack waitlists, and get the results they’ve always wanted for their businesses. Over the past 19 years, I’ve owned four businesses that generated seven plus figures and if we’re talking certifications, I’ve been a certified Pilates, Barre, Yoga, and Cycling instructor for longer than I’d like to admit. I love transforming people’s bodies and improving their lives, which is really what got me started in the fitness industry.
What is your favorite workout or favorite exercise move?Anything that let's me dance it out! 💃
What food can you NOT live without?Rootbeer (drinks count right?!!) 🥤
What is your professional theme song?“Can't Stop the Feeling” by Justin Timberlake
🎧 Listen in here.
Dan
Executive Director & Chief Financial Officer
Recently retired after 20+ years of active duty service in the U.S. Army, I'm excited to join Lise's all-star team on a more full-time basis. Full of gratitude for being married to such a talented, caring, and thoughtful woman. Full of love being Daddy Dan with our two wonderfully awesome boys who bring joy to all. Full of appreciation and respect for small business entrepreneurs. Full of experience with nearly 12+ years as a small business owner and nearly 20 years as an attorney. Full of humility as I strive to learn from every person I encounter.
What is your favorite workout or favorite exercise move?Touchdown Pass 🏈
What food can you NOT live without?Anything Egglicious 🍳
What is your professional theme song?“Cat's in the Cradle” by Harry Chapin🎧 Listen in here.
Bethanyanne
Chief Operating Officer
With a magna cum laude in Mechanical Engineering from Texas Tech and a minor in Mathematics, Bethanyanne started her career in the realm of Oil and Gas. She spent 10 yrs working for Chevron Corporation in the downstream operations of Refineries and Chemical Plants from Texas to Hawaii. She shouldered multi-million dollar projects through design, development, field installation, and startup while continuing to manage day-to-day operations engineering needs for the facility. As an active duty military spouse, she stepped away from the workforce while living overseas with littles.
Bethanyanne returned to project management in 2016 with Studio Grow, building out the company’s launch program, signature program content, and training a majority of the staff and new hires. Today, she “keeps all the trains running on time” at Studio Grow and is all about developing consistent, repeatable processes, while growing the team’s talent, communication, and vision. She’s passionate about getting the right people in the right seats and helping everyone grow and refine to a better version of themselves personally and professionally.
Hometown:
Lubbock, Texas
Favorite workout?Nia, or a really long run
What food can you NOT live without?Starbuck Mocha (I should have bought stock years ago)
What is your professional theme song?
“Another Level” by Oh the Larceny
Ashley
Director of Client Services
With a robust background spanning over 20 years in the fitness industry, I've spent my most recent 10 years as Senior Manager of International Operations for the largest fitness franchise organization in the world, spearheading successful market entries into 15+ countries.
During my tenure, I focused on achieving record EBITDA margins through strategic insights and operational excellence.
My journey also includes nurturing C-suite leadership development, where I've had the privilege of fostering executive talent and cultivating a culture of innovation and high performance.
I am passionate about strategic growth, operational efficiency, and empowering teams to surpass goals and deliver exceptional results.
Hometown:
Beaufort, South Carolina
Favorite workout?
Anything on a board! Surfboard / Skateboard / Wakeboard
What food can you NOT live without?
Water. I would literally die! 😉
What is your professional theme song?
Get Up, Shinedown
Michelle
Learning and Development Strategist
Michelle Tenuta is the Founder and CEO of Rising Goddess Fitness, a pole dance and aerial arts movement sanctuary in the Chicago suburbs. Michelle's passion is creating programming that helps awaken women to their authentic selves, empowering them to live their fullest life. She views her role at Rising Goddess as one of the most rewarding and impactful things she’s ever done in her life.
She has a degree in Business and Finance from the University of Illinois at Urbana-Champaign and spent 16 years as a commercial real estate analyst and market researcher prior to opening her studio in 2013. Michelle has extensive knowledge in navigating commercial leases, developing KPI and financial metric tracking, and creating systems and processes. As a self-proclaimed “open book”, Michelle leads with equal parts drive and vulnerability. A graduate of the Goldman Sachs 10,000 Small Businesses program, Michelle loves innovating and is full of entrepreneurial passion. She's also a wife, proud aunt to her adorable niece and nephew and a “mom” to 3 crazy cats!
Hometown:
Lockport, IL
Favorite workout?
Pole Dancing, Pilates and really anything that makes me feel strong and empowered. 💪
What food can you NOT live without?
Chocolate is my weakness and coffee is my fuel.
What is your professional theme song?
“Unstoppable” by Sia
Katie
Ops Manager of Coaching
My journey in the Health & Fitness Industry started during college and led me to graduate with a B.S in Dietetics and Nutrition Sciences. I have a variety of experience in hospital nutrition, 1:1 nutrition coaching, managing franchises, and managing a region of twelve fitness center locations.
My professional passions include coaching individuals to unlock their potential and create an abundance mindset for themselves and their studios. As the Head Coach, I support and develop my team to assist in leveling up their skillset. When I am not passionately working, you will find me reading, hiking, biking, listening to music, drinking coffee, or trying to get my cats to love me (cat lovers know what I mean)!
Hometown:
I grew up in St.Cloud, MN but Rockford, IL is my new home
Favorite workout or exercise?
Leg Day!
What food can you NOT live without?
Pickles
What is your professional theme song?
Anything Taylor Swift releases
Alina
SYSP Program Director
Hometown:
Ravensthorpe, UK
What is your favorite workout or favorite exercise move?
I love to exercise so choosing just one is impossible. My favorites have to be playing netball, bootcamp, Yoga and indoor cycling.
What food can you NOT live without?
It's a tough call as I'm a huge foodie however if I have to choose it would be Sushi, roast dinners and chocolate!
What is your professional theme song?
Fight Song, Rachel Platten
Hometown:
Ravensthorpe, UK
What is your favorite workout or favorite exercise move?
I love to exercise so choosing just one is impossible. My favorites have to be playing netball, bootcamp, Yoga and indoor cycling.
What food can you NOT live without?
It's a tough call as I'm a huge foodie however if I have to choose it would be Sushi, roast dinners and chocolate!
What is your professional theme song?
Fight Song, Rachel Platten
Lilly
Content Marketing Manager
Hey! I'm Lilly, a University of California Santa Barbara graduate with a B.A. in Sociology.
I love people, and love learning about how we think and make decisions.
I use this interest to help grow people oriented businesses – from recruiting and people management, to marketing strategies and revenue generation.
I help turn ideas into plans, and plans into results.
Hometown:
Born in New Zealand, Live in Wodonga, Victoria, Australia
What is your favorite workout or favorite exercise move?
Pilates
What food can you NOT live without?
Any type of green vegetables.
What is your professional theme song?
Meghan Trainor – All About That Bass
Marie
Launch & Lead Development Manager
Marie is all about launches and operations and is an integrator and detail wizard! There are a lot of moving parts, technology and team that need to be coordinated with every launch.
Marie really enjoys bringing all these moving parts into harmony to create something powerful in the end.
For over 20 years, her career journey has led her around the globe, launching several major non-profit relief organizations and fueling her passion to support visionary, world-changing organizations like Studio Grow.
She has worked alongside major influencers, coaches and multi-million dollar business owners, giving life to their visions, but Marie will tell you that her greatest life accomplishment has been raising and homeschooling her 6 amazing kids.
Hometown:
Mobile AL
What is your favorite workout or favorite exercise move?
Cycling, yoga and dance parties in the kitchen
What food can you NOT live without?
Fresh gulf seafood
What is your professional theme song?
“Fight Song” by Rachel Platten
Lindsey
Professional Services Account Manager
Bio: Lindsey has an extensive background in franchising, having worked her way from a single franchised location general manager to overseeing multiple master franchisees across many international markets for the largest fitness franchise in the world. She's spent the last six years in the health, fitness, and wellness industry. Over the last 15 years, she has honed her skills in business development and strategy, working across many countries. She also has many years of experience coaching brand new business owners either opening a new location or stepping into ownership of an existing location.
Lindsey believes that cultivating authentic relationships is the foundation for a great partnership. In doing so, she has worked with leaders of varying cultural backgrounds to coach and empower their decision making for not only one location, but hundreds. She is passionate about supporting the growth of the business in all areas from operations, leadership and team development, and sales and finance. Having worked across multiple industries, she has a wide business acumen that is easily translated to any business.
She received her undergraduate degree in Marketing, as well as her MBA from Nicholls State University. She is also a Certified Franchise Executive (CFE) through the IFA organization. Outside of work, Lindsey enjoys long walks and a podcast, international travel, and spending much of her time with her 2 year old goldendoodle, Louie.L
Hometown:
Born and raised in south Louisiana, but currently residing in Houston, TX.
Favorite Workout:
Currently Pilates, but love a long walk with a podcast
Food I cannot live without:
Avocado/Guacamole, yes I know it's extra… I'll still take it!
Professional Career theme Song:
“Titanium” by David Guetta ft. Sia
Lisa
Bespoke Program Director
“My superpower is to bring out the best in you!”
Lisa Taylor's drive comes from a vision to empower people to live inspired lives.
She does this by teaching, training new teachers, and developing leaders in the for-profit and non-profit worlds of boutique fitness, specifically yoga.
In over 21 years of operating yoga studios in tertiary markets, Lisa owned 4 locations reaching an 86% market share.
She has launched and operated two yoga non-profits, developed training curriculum, and managed an international team. Over the past two decades, her work has spanned continents.
Hometown:
Lancaster, PA
What is your favorite workout or favorite exercise move?
YOGA!
What food can you NOT live without?
Chocolate, what else is there?
What is your professional theme song?
Taylor Swift: Anti Hero because I love personal development work and I always start with the leader when addressing an issue. “I'm the problem, it's me.”
Alyssa
Coach
With over a decade of experience in the boutique fitness industry, I have led and navigated through various roles, from managing leading franchised studios, consulting and sales coaching studio owners and studio teams, building out marketing plans, studio sales & operational processes, community outreach & lead generation, amongst other support directly affecting studio growth.
Outside of work I love to be outside, to travel, and being a shameless foodie with my husband Brock. On the weekends you can find me spending time with him, my son Ace and dog Atlas!
Hometown:
Okoboji, IA
What is your favorite workout or favorite exercise move?
Anything H.I.T.T style that gets me sweaty and heart pumping! Bonus points if it's outdoors 🙂
What food can you NOT live without?
Any kind of pasta!
Heather
Manager of Coaching
Heather comes to us from the midwest. Growing up as a competitive swimmer, Heather developed a passion for fitness early. Although she thought she wanted to be a CPA when she grew up, she quickly realized that was not the life for her. So she switched gears, became a business major and got certified as a personal trainer. Not long after, she left for massage therapy school in Chicago, and her holistic lifestyle journey was ignited.
Heather has spent the last 12 years in the fitness industry–training clients, managing studios, and also leading a territory of studios. Heather's passion lies in helping others remove obstacles that are getting in the way of them achieving their goals so they can live the life they want. Outside of work you can find Heather hiking, camping, biking, paddle boarding and playing with her Mini Australian Shepherd, Frankie.
Hometown:
Freeport, IL but Madison, WI is home now
Favorite workout?
Deadlifts and box jumps
What food can you NOT live without?
SUGAR, although I'm trying to live without the added version
What is your professional theme song?
“High Hopes” by Panic! At The Disco
Amanda
Coach
Amanda grew up in a family owned horse business in the midwest. From an early age she gained a deep passion for true teamwork and entrepreneurship.
Growing up she found a love for fitness and movement as well as business ownership and serving her community. Amanda has a degree in Health and Sport Studies from the University of Iowa and has been working in the fitness industry in multiple capacities for over 15 years. She has had the opportunity to fine tune her skills in fitness/studio management and operations as well as sales and team development. Amanda is a people enthusiast and believes strongly in the importance of authentic personal connection. She believes the secret to a successful business is putting your people first both customer and staff. Nothing can beat a positive, ‘can do’ team culture.
Amanda believes movement on a daily basis is the key to a long life. She loves being in nature and the outdoors. She is married to a crazy Wisconsin fisherman and she is the mother to a 1 year old Australian Shepherd named Sasha.
Hometown:
Iowa City, IA but Madison is where she calls home now
Favorite workout or exercise:
Any heavy hinge movement
What food can you not live without:
A chocolate chip cookie
What is your professional theme song?
Run the World (Girls) by Beyonce
Rachel P
Coach
I have 20 years experience in fitness franchising, entrepreneurship, and strategic partnerships.
One of my most recent roles was in domestic training operations for the largest fitness franchise in the world developing SOPs, playbooks, sales strategies, social media campaigns, app development & a stellar client experience.
One of my passions is scaling profitable training programs with expertise in niche markets like 55+ and women's health.
I also own and operate Earth & Iron Wellness.
I offer women's wellness retreats, integrative health coaching, sound healing, wilderness trips in Utah, and virtual personal training.
I believe in reimagining wellness as an active pursuit, and entrepreneurship as freedom, as an adventure, and as a self-love story.
Hometown
Then, Southern Minnesota. Now, Southern Utah.
What is your favorite workout or favorite exercise move?
Strongman training, hiking and paddling
What food can you NOT live without?
Fresh Thai spring rolls with peanut sauce
What is your professional theme song?
Breathe It In by Beautiful Chorus
Allison
Pricing Specialist Team Captain
I started teaching Pilates in my late teens, I grew up in family educators and I vowed at a young age I would never do that so I went to business school. Never say never. I love what I do, and I am so thankful for my clients and instructors. I have taught Pilates to everyone over the last 20 plus years the young the old, rock star athletes, prima ballerinas, injured, chronically ill, the beginner, and expert. I took a step back and realized it is all fun for me but what draws me in to teach Pilates and coaching is those who feel they can’t. (the secret is out you can!) I have a Masters Degree in Exercise Physiology from the University of Pittsburgh and two undergrad degrees from PITT. (I am learning junkie) #H2P I once did Epidemiology Research at Pitt on several NIH-funded projects.
I completed the comprehensive teacher training offered from Core Dynamics Pilates in Santa Fe, NM in the Eve Gentry tradition. Eve is one of the Pilates elders who studied with Joe Pilates. Along several thousand other hours of con-ed leading to me being a classically trained instructor gone, rogue. In 2015 I franchised my Pilates studio model and in 2018 my studio became the first Pilates studio to become a b-corp.
Hometown:
Harrisburg, PA
Favorite workout or exercise?
Feet in the Straps on the Reformer or anything with the magic circle.
What food can you NOT live without?
Coffee…I think it is coffee is food but a close second is Chips and Guac.
What is your professional theme song?
“Can't Hold Us” by Macklemore & Ryan Lewis
Matt
Coach
It would surprise no one to learn that 5 year old Matt, growing up in Australia and taking on every sport from Gymnastics through to football, would end up with a career in fitness. Now, as an experienced leader with over a decade of driving business growth across different modalities, Matt continues to embrace the challenges of the industry and strive for game-changing excellence.
Matt began his career in Melbourne in the not-for-profit sector which shaped his values-based approach to leadership. Whether as a front desk associate, personal trainer, district manager or anything in between, Matt has always applied a people-first philosophy to a data-generated strategy in order to consistently exceed targets and achieve industry award recognition.
Matt is a firm believer that fitness is fun so while he's developing business plans, problem solving issues and analysing data to form strategies, he's also jamming out to tunes (most likely Taylor Swift), cracking jokes (using Australian slang) and quoting Real Housewives (any franchise!)
Hometown:
Melbourne, Australia but Los Angeles has been home since 2021
Favorite workout or exercise?
Resistance training for strength, HIIT for stamina and tennis for the soul
What food can you NOT live without?
A veggie packed stir fry. But nothing tests my self control like a donut…
What is your professional theme song?
The Climb, Miley Cyrus
Caroline
Coach
Caroline Plambeck is a dynamic fitness entrepreneur and business strategist with a passion for empowering individuals through health and wellness.
As the owner of yogaRIOT, a premier heated power yoga and fitness studio located in Portland, OR Caroline has demonstrated exceptional leadership and vision in transforming the studio into a thriving hub for fitness enthusiasts. With a keen focus on holistic wellness, Caroline successfully introduced new modalities and services to yogaRIOT, expanding its offerings and enhancing the overall client experience. Caroline is currently spearheading the opening of another location and overseeing the studio's rebranding efforts, solidifying its position as a leading wellness destination in the region.
Caroline served as the Director of People and Controller at an Oregon-based cannabis company, where she managed high compliance financial situations and oversaw human resources operations. Her experience in navigating complex financial environments reflects her strategic acumen and attention to detail. Prior to this, Caroline honed her administrative and organizational skills as the manager of a bustling, local law firm.
Caroline's career reflects a deep-rooted commitment to innovation, community engagement, and strategic growth. With a strong foundation in fitness entrepreneurship and business growth.
When not working you can find Caroline adventuring around the Pacific Northwest with her husband and four young children.
Hometown:
Portland, OR
Favorite workout or exercise?
Sprinting my face off on the treadmill in the morning and ending the day in a hot yoga class!
What food can you NOT live without?
Oatmeal.. with ALL the toppings!
What is your professional theme song?
Needle by Born Ruffians
Laurial
Coach
Fitness has always been a big part of Laurial's life. Laurial was a gymnast growing up. She started coaching at 14 years old, and fell in love with movement. More importantly, she fell in love with empowering others and guiding them to tap into their potential. Fitness was always a passion project – through college and even when she started working a corporate job, as a buyer for a manufacturer. Excel spreadsheets, budgeting, and sourcing by day and gym rat/yogi by night. In 2014 Laurial took a leap of faith and left her corporate job to pursue teaching/happiness, with a lofty dream of entrepreneurship. She found Pole and Aerial on a whim, and it literally swept her off her feet. She moved into a management position, and implemented a customer journey, sales processes, and a teacher training program. Then, she stepped into the role of owner in 2015. Laurial has an eye for seeing the big picture. She also has a fresh perspective of what drives a studio forward, having sat in every seat from instructor to owner. Laurial specializes in sales, KPIs, team building, and the client journey. She's also a wife and mama to her 13 year old Jack Russell fur baby, CC.
Hometown:
Downers Grove, IL
Favorite workout?
Aerial Hoop and Yoga. I love being upside down-it's natural state to flip myself and my perspective.
What food can you NOT live without?
Kale and Pizza-separate. I'm all about balance.
What is your professional theme song?
“Heroes” David Bowie
Lindsay
Coach
Lindsey's many jobs (college student advisor, professional development program developer; education policy research assistant, studio owner, and Studio Grow Success Coach) share a common thread: helping people find their true purpose so that they can make the world a better place. Lindsey is currently the owner of Five Points Yoga & Pilates for the People, a Yoga and Reformer Pilates studio located in Athens, GA. She took a leap of faith to purchase her studio during the height of the pandemic, and with the help of Studio Grow, has doubled its membership and quadrupled its monthly revenue, with no end in sight for more growth. Lindsey holds a B.S. in Biology & Psychology from Virginia Tech (go Hokies!), a M.Ed. in Higher Education & Student Affairs from the University of South Carolina, and a Ph.D. in Higher Education from the University of Georgia. When she's not in the studio or coaching, you can find her traveling the world with her spouse, Josh, or home snuggling on the couch with her derpy, but loveable Schnau-Tzu doggo, Scruffy.
Hometown:
I'm an Air Force Brat and on my 19th home!
What is your favorite workout or favorite exercise move?
I love handstands!
What food can you NOT live without?
Anything lemon flavored
What is your professional theme song?
“The Middle” by Jimmy Eat World
Josh
Coach
Fitness became a priority and passion for Joshua in 2012 after deciding to prioritize his personal health and wellness. He never would have guessed that this personal passion would turn into a passionate career. After obtaining his Personal Training Certification, Joshua joined SweatBox – a DC based HIIT boutique fitness studio – a month before the COVID-19 Pandemic. Beset by the challenges of learning how to run a business during one of the most difficult times, Joshua started as a Studio Manager overseeing one studio and eventually was promoted to oversee two studios in Virginia and Washington, D.C. By prioritizing clients and their experience, outside-the-box creative thinking, and pivoting quickly, Joshua grew revenue at SweatBox by an average of 15% MoM even when faced with half-capacity restrictions and mask requirements. Looking for a new challenge, Joshua became the first Area Manager for [solidcore] in Maryland with the task to rebuild the region's profitability and membership post-COVID. In less than a year, he led his team of four studio managers and thirty coaches to grow regional revenue by 40% and memberships by 54%.
Joshua is a firm believer that success in sales and business growth is tied to prioritizing clients and their experience, knowing the why behind clients' fitness goals, and relationship building. He is super excited to join Studio Grow and looks forward to helping you create a freedom-filled life.
Outside of Studio Grow, Joshua continues to coach group fitness classes, and is an actor in the DMV area. When Joshua is not coaching or acting on the stage, he loves to travel with his partner, read, and rewatch episodes of The Golden Girls.
Hometown:
Lincolnton, NC; but now calls Washington, DC home
Favorite Workout:
Running and anything High Intensity
Food cannot live without:
Cherry Lemon Sundrop (a North Carolina soda), and trail mix
Theme Song:
Go the Distance
Cara
Coach
Movement and athletics has always been in Cara's vocabulary. She was a competitive figure skater as well as an avid outdoor athlete as a kid.
She completed a Bachelor of Business Administration in 2001 whilst owning a small business that she opened at age 19. By age 21 she had won national and international entrepreneurship awards and had been featured on the front page of the Wall Street Journal business section. She and her team continue to win awards, most recently winning Small Business of the Year in 2022, for her Fredericton, New Brunswick Studio location.
She opened the first classical Pilates studio in eastern Canada in 2007 and hasn't looked back. She's since opened a second studio and owns one of the only classical Pilates teacher training programs in Canada. With more than 20,000 hours of hands-on teaching experience she is an expert in the field. Her experience combined with her spunky personality makes working with her super fun.
Cara has learned from many of the greatest Pilates teachers in the world including first generation teacher Jay Grimes. In addition to her original training with Clare Dunphy in Boston she has accumulated more than 1000 hrs of continued education with the best teachers of Classical Pilates
Cara’s Pilates expertise is met equally by her education in the field of human movement. She earned her Master of Science in Kinesiology (MScKIN) at the University of New Brunswick where she focused her studies on the epidemiology of back pain.
In her spare time she loves getting lost in the woods. If you do happen to find her out there she will be rock climbing, canoeing, xc skiing, hiking, or just hanging out with her teenagers and partner around a campfire.
Hometown:
Born and raised in Digby, Nova Scotia, lived 22 years in Fredericton, New Brunswick, and now live in Halifax, Nova Scotia
Fav workout:
Movement is my life’s passion, classical Pilates is my career, but I will always and forever be a rock climber.
Food I cannot live without:
Pizza!!
Professional Theme song:
A Little Less Conversation – Elvis Presley
Hannah
Marketing Strategy Team Captain
As a former competitive soccer player, sport and movement have long played a big role in Hannah’s life. That passion was realized as she pivoted out of the tech industry to pursue a career in fitness. Armed with a skillset in marketing and tech, Hannah spent years in the Toronto boutique fitness industry, freelancing and working alongside different studio owners, teaching classes all around the big city.
After gaining some experience working on the ground level of the industry, Hannah moved back to her hometown on the East Coast of Canada to open her own studio, MOVE EAST. Hannah’s passion for branding, marketing, systems and software helped her navigate an extremely challenging first few years of business, having opened mere months before the pandemic began.
Today, MOVE EAST is a successful hybrid studio offering low impact modalities, HIIT and strength training classes, a treatment room and small retail boutique. Hannah is passionate about working with fellow studio owners to create strong, timeless branding, effective marketing strategies, and implementing softwares/systems on the business backend to create operational efficiencies and free up time for studio owners.
Hometown:
Halifax, Nova Scotia, Canada
Fav workout:
LIST™ (Low Impact Strength Training)
Food I cannot live without:
Smoked salmon
Professional Theme song:
I Know I Can – Nas
Trish
Marketing Coaching Manager
Sports and fitness have always been a huge part of Trish’s life. Growing up she played competitive Basketball, playing into her University years. She started off at University with a Bachelor in Kinesiology, then pivoted into Business, graduating with a degree in Business Management.
In addition to having a passion for fitness, and sports, Trish has worked in Marketing for over 8 years. Trish began her career in Toronto working at large media agencies, before moving back to Halifax in 2019, where she spent 4 years working at a local media agency. Trish has worked with both small and large clients across a number of industries including the health and wellness space. She specializes in media strategy, consumer research, digital & traditional media planning, as well as campaign optimization and reporting insights.
Trish is very passionate about combining her love of sports and fitness with her marketing experience to help clients achieve their goals!
Hometown:
Halifax, Nova Scotia, Canada
What is your favorite workout or favorite exercise move?
Running, Basketball, LIST™ (Low Impact Strength Training)
What food can you NOT live without?
Sushi and Pasta!
What is your professional theme song?
Anything Beyonce! Can’t pick just one!
Elle
Coach
Elle started her career as a commercial lawyer, but quickly realized her passion truly lay in dance and she opened her first studio business in 2003, focusing on dance fitness in London, UK.
She grew the business into a national franchise, before relocating to Hong Kong in 2007 and opening a bricks and mortar dance studio. After the birth of her children, she side-stepped into fitness, on a personal journey to reconnect with her body and wellbeing. It was a transformational experience that inspired her to retrain as a personal trainer and nutrition coach, specializing in women’s fitness and wellbeing.
Having sold her studio in 2013, she launched online fitness and coaching programs and the CORIO dance teacher training program.
After 13 years in Asia, she relocated back to the UK in 2020 where she started a multi-modality studio specializing in Reformer Pilates, barre and fitness.
Elle believes in the importance of feel-good fitness and she’s passionate about enabling the wider community to find ways to move that light them up.
Outside of work, you’ll find her spending time with her two children and Labrador, Rosie, traveling to far-flung places, or snuggled up on the sofa with the latest sci-fi series.
Hometown:
Bristol, UK
What is your favorite workout or favorite exercise move?
It’s impossible to choose one! Reformer Pilates/lifting/and dancing for the sheer joy of it.
What food can you NOT live without?
Chocolate and any apple dessert. I have a sweet tooth.
What is your professional theme song?
Don’t Stop Me Now – Queen
Janine
Coach
As the proud owner of three thriving yoga studios, I’ve had the privilege of positively transforming the lives of countless individuals and fostering a vibrant community of passionate yoga teachers for over 14 years. Fluent in English, German, and French.
I’m committed to supporting others in their journey, whether it’s nailing that yoga pose, refining teaching skills, or nurturing personal growth.
Now, I’m driven to pay it forward by sharing my expertise and insights with fellow studio owners, empowering them to understand their studio metrics, enhance their marketing, sales and customer service, in order to grow their businesses and make a meaningful impact in their communities.
Let’s embark on this transformative journey together.
Hometown:
Originally from Düsseldorf, Germany, but Strasbourg, France is home now
What is your favorite workout or favorite exercise move?
Yoga, AntiGravity in the hammock, and cycling outdoors
What food can you NOT live without?
Salad and veggies. And some really good chocolate for dessert!
What is your professional theme song?
From this day on – Tim Halperin
Catherine
Coach
Catherine waved goodbye to the digital buzz of her London tech life and embraced the flow of Reformer Pilates. Her mission? To sculpt a space where strength isn't just built, it's felt – where every breath and movement celebrates the joy of living. She dreamt of a community united not by skill, but by spirit, where the power of Pilates was within reach of all.
Catherine's path took an unexpected twist from the echo of university sports halls to the tranquil hum of the Pilates studio. Nursing injuries that no athlete wishes for, she stumbled upon the transformative power of Pilates, not just as a healing method, but as a life-altering passion.
Catherine has pioneered the Pilates industry with The Runway Method and now has 3 studio locations in the UK and expanding nationally and internationally in the coming years. She has also created a franchisable business model.
Catherine loves traveling, surfing, dogs and self development. She believes in empowering people to live their best life and leaving a lasting legacy.
Hometown:
Oxford, United Kingdom
What is your favorite workout or favorite exercise move?
I love Feet in Straps on the Reformer & Salsa dancing.
What food can you NOT live without?
Cacao – so much better than coffee!
What is your professional theme song?
Unstoppable Sia
Tia
Google Ads
A master's in Information Sciences and a Bachelor's in Elementary Education, Tia started her career in the educational technology field. Throughout that time, she supported pre-k- – 12th grade and adult ed. The focus was on technology in the classroom & library, along with virtual reality and curricular connections. While always having summers off, she did freelancing and contract work in technology and digital marketing.
Fast forward to 2020, the educational technology field had a large shift and Tia decided to pursue her passion to become a business owner. She left the ed tech world to fully run her own business. Tia’s career life spans over a decade working across education, technology, and digital marketing and she has helped plan, develop, implement, and manage projects for clients with the main focus being driving success.
Hometown:
Troy, NY
Favorite Workout or Exercise:
Swimming, Running, Boxing
What food can you NOT live without
Dark Chocolate Chips Cookies or Chocolate Soft Serve Ice Cream
What is your professional theme song?
One Foot by Walk the Moon
Rory
Business Development and Sales
Rory is a University of South Carolina grad, but a “Jersey Boy” at heart. Growing up in an environment where “gym, tan, laundry” was life, he developed a passion for the fitness industry as it was a second home for most. Working most of his teenage years in a mixed martial arts studio, Rory pursued a degree in Sports Management at the University of South Carolina. Upon graduation, he began a career in business development with The Wildflower Group. Working closely with brands like Men’s Health, Women’s Health, Runner’s World, and Bicycling magazine he strategized and executed licensing and brand extension initiatives leading to major brick and mortar retail programs in the US and abroad. After spending 4 years with The Wildflower Group, Rory left to head up business development for Skinnygirl and Bethenny Frankel. Working hand-in-hand with the founder and CEO, Rory generated over $5,000,000 in contractual guarantees in 2017 in addition to leading the [5] straight quarters of incremental growth. Upon leaving his role with Bethenny, he went out on his own and began a small marketing and business development consultancy. With a natural talent to connect with people, a creative sales approach, and a genuine passion for helping people Rory always “finds a way.” Often described as resourceful, reliable, and available, he now leads on business development for multiple products and brands in the marketplace.
Hometown:
Englewood, NJ
Favorite workout?
🥊 Muy Thai
What food can you NOT live without?
Chicken Parm 🐔 🍝
What is your professional theme song?
“VooDoo Child” by Jimi Hendrix
🎧 Listen in here.
Amy
Curriculum Project Manager
I have worked in multiple industries (healthcare, retail, non-profits, etc) in customer service, curriculum development, education and project management roles. I truly enjoy working with and for studio owners as I'm a bit obsessed with working out. When not working out, I love spending time with my 3 kids and chasing my Army husband around the world.
Hometown:
Cincinnati, OH (but for the last 20+ years it's wherever the Army sends us)
Favorite workout?
Anything where I feel like I might die at the end
What food can you NOT live without?
Chocolate
What is your professional theme song?
“Don't Stop Believing” by Journey
Rachel C
Executive Assistant / Lead Support
I am an Army wife to Toby and mother of five children. I have spent the past 20 years managing the schedules of my five little humans and living the Army adventure with my husband Toby. I have greatly enjoyed being a volunteer in each duty station, supporting women and children through various organizations. I have most recently had the privilege of being a ministry assistant at Severns Valley Baptist Church during our time stationed at Fort Knox, Kentucky.
Hometown:
Freeport, NY
Favorite workout?
I love a good Turbo Kick class
What food can you NOT live without?
Grandma Rose's pasta or a NY bagel (give me all the carbs)
What is your professional theme song?
“Somewhere Over the Rainbow”
🎧 Listen in here.
Blanca
Support Specialist
Blanca is a tech-savvy Virtual Assistant with multiple years experience. Not only does she love her work, but she loves problem-solving and finding her way around new technology and tools – it just comes naturally to her.
Over the years of her professional experience and exposure to diverse business environments, Blanca has been recognized for significantly improving systems and processes. She is not only an experienced communicator but a VIP team player.
Hometown:
Houston, TX
What is your favorite workout or favorite exercise move?
Not an avid exerciser to be honest, but I do exercise my brain every day. 🧐
What food can you NOT live without?
None. I'm an equal-opportunity eater 😉
What is your professional theme song?
“I Will Survive,” by Gloria Gaynor🎧 Listen in here.
Tara
Marketing & Facebook Ads Expert
Tara Zirker is an advertising expert who has historically managed $5M/year in Meta (Facebook and Instagram) advertising.
She has also taught hundreds of studio owners and thousands of business owners how to use low budget ads to grow and scale their companies.
Hometown:
let’s go West Yellowstone, Montana (could be a few different places; I always prefer to not list where I currently live)
What is your favorite workout or favorite exercise move?
YOGA!
What food can you NOT live without?
A great salad! As well as marzipan chocolate
What is your professional theme song?
Roar by Katy Perry
