The
Team
Empowering fitness entrepreneurs to execute on their dreams.
With decades of experience, thousands of clients, and countless businesses transformed—our team doesn’t just know their stuff, they prove their stuff. From operations to digital marketing to content creation, the ever-expanding team exists to help you create your freedom empire… and free up your life.
Leadership Team
Lise
Founder & Chief Executive Officer
I’m Lisa Kuecker, but my family and dearest friends call me Lise. I’m a business coach who empowers wellness entrepreneurs to build profits, pack waitlists, and get the results they’ve always wanted for their businesses. Over the past 19 years, I’ve owned four businesses that generated seven plus figures and if we’re talking certifications, I’ve been a certified Pilates, Barre, Yoga, and Cycling instructor for longer than I’d like to admit. I love transforming people’s bodies and improving their lives, which is really what got me started in the fitness industry.
What is your favorite workout or favorite exercise move?Anything that let's me dance it out! 💃
What food can you NOT live without?Rootbeer (drinks count right?!!) 🥤
What is your professional theme song?“Can't Stop the Feeling” by Justin Timberlake
🎧 Listen in here.
Dan
Executive Director & Chief Financial Officer
Recently retired after 20+ years of active duty service in the U.S. Army, I'm excited to join Lise's all-star team on a more full-time basis. Full of gratitude for being married to such a talented, caring, and thoughtful woman. Full of love being Daddy Dan with our two wonderfully awesome boys who bring joy to all. Full of appreciation and respect for small business entrepreneurs. Full of experience with nearly 12+ years as a small business owner and nearly 20 years as an attorney. Full of humility as I strive to learn from every person I encounter.
What is your favorite workout or favorite exercise move?Touchdown Pass 🏈
What food can you NOT live without?Anything Egglicious 🍳
What is your professional theme song?“Cat's in the Cradle” by Harry Chapin🎧 Listen in here.
Bethanyanne
Chief Operating Officer
With a magna cum laude in Mechanical Engineering from Texas Tech and a minor in Mathematics, Bethanyanne started her career in the realm of Oil and Gas. She spent 10 yrs working for Chevron Corporation in the downstream operations of Refineries and Chemical Plants from Texas to Hawaii. She shouldered multi-million dollar projects through design, development, field installation, and startup while continuing to manage day-to-day operations engineering needs for the facility. As an active duty military spouse, she stepped away from the workforce while living overseas with littles.
Bethanyanne returned to project management in 2016 with Studio Grow, building out the company’s launch program, signature program content, and training a majority of the staff and new hires. Today, she “keeps all the trains running on time” at Studio Grow and is all about developing consistent, repeatable processes, while growing the team’s talent, communication, and vision. She’s passionate about getting the right people in the right seats and helping everyone grow and refine to a better version of themselves personally and professionally.
Hometown:
Lubbock, Texas
Favorite workout?Nia, or a really long run
What food can you NOT live without?Starbuck Mocha (I should have bought stock years ago)
What is your professional theme song?
“Another Level” by Oh the Larceny
Ashley Vazquez
SVP of Client Success
With a robust background spanning over 20 years in the fitness industry, I've spent my most recent 10 years as Senior Manager of International Operations for the largest fitness franchise organization in the world, spearheading successful market entries into 15+ countries.
During my tenure, I focused on achieving record EBITDA margins through strategic insights and operational excellence.
My journey also includes nurturing C-suite leadership development, where I've had the privilege of fostering executive talent and cultivating a culture of innovation and high performance.
I am passionate about strategic growth, operational efficiency, and empowering teams to surpass goals and deliver exceptional results.
Hometown:
Beaufort, South Carolina
Favorite workout?
Anything on a board! Surfboard / Skateboard / Wakeboard
What food can you NOT live without?
Water. I would literally die! 😉
What is your professional theme song?
Get Up, Shinedown
Chad Cannon
SVP of Sales and Marketing
Chad Cannon is the growth strategist behind some of the most successful business and book launches of the past decade.
He’s helped scale brands like Michael Hyatt, Donald Miller, and Ryan Levesque—and now brings that same expertise to boutique fitness studios ready to break past plateaus.
From $500K to $5M and beyond, Chad helps owners clarify their message, dial in their sales and marketing, and build a business that doesn’t burn them out.
Hometown:
Nashville, TN
Favorite workout?
Running
What food can you NOT live without?
Pizza (I know, the Carbs)
What is your professional theme song?
“Lose Yourself” by Eminem
Bespoke Team
Lisa Taylor
Bespoke Program Director
“My superpower is to bring out the best in you!”
Lisa Taylor's drive comes from a vision to empower people to live inspired lives.
She does this by teaching, training new teachers, and developing leaders in the for-profit and non-profit worlds of boutique fitness, specifically yoga.
In over 21 years of operating yoga studios in tertiary markets, Lisa owned 4 locations reaching an 86% market share.
She has launched and operated two yoga non-profits, developed training curriculum, and managed an international team. Over the past two decades, her work has spanned continents.
Hometown:
Lancaster, PA
What is your favorite workout or favorite exercise move?
YOGA!
What food can you NOT live without?
Chocolate, what else is there?
What is your professional theme song?
Taylor Swift: Anti Hero because I love personal development work and I always start with the leader when addressing an issue. “I'm the problem, it's me.”
Constantino (Tino) Yiallouros
Bespoke Operations Director
I’m Constantinos, but you can call me Tino. Originally from Cyprus, I’m a passionate leader with a strong background in Sport and Exercise Sciences, holding two Master’s degrees; one from Semmelweis University in Hungary and another from Loughborough University in the UK. I’m deeply motivated by the power of fitness to transform lives, and I bring that energy into everything I do.
With extensive international experience in corporate and franchising, I’ve developed strategic plans and led cross-functional, multi-site teams to exceed key business objectives. I’m also the co-founder of Cyprus’ leading corporate team-building event organiser, established in 2014.
Driven by results, I’m always looking for new ways to empower individuals and teams to grow, succeed, and thrive.
Hometown:
Originally from Cyprus, now based in St Albans, UK
What is your favorite workout or favorite exercise move?
I love being outdoors and weight training
What food can you NOT live without?
Grilled meat on the BBQ (preferably enjoy cooking under the sun)
What is your professional theme song?
Imagine Dragons – Believer
Heather Garrick
Bespoke Marketing Director
Heather is a CMO with over 20 years’ experience leading international marketing teams. She has a lifelong passion for the fitness and wellness industry and C-Suite experience working with both boutique studios and large gyms.
Heather was previously CMO at Third Space, London’s leading luxury health clubs, and Commercial Director at triyoga, Europe’s largest dedicated yoga centers. During her time at Mindbody she was responsible for marketing to the EMEA region, where she delivered campaigns to studio owners in 78 countries, with teams working in 5 languages. This experience has given her deep insight into the way that fitness businesses operate around the globe.
Heather holds a MA from the University of Oxford and has trained in marketing and branding strategy at both Kellogg School of Management, and London Business School.
Hometown:
London, UK
What is your favorite workout or favorite exercise move?
It’s currently Hyrox as I’m training for mixed doubles with my husband – but I may change my mind about that during the race!
What food can you NOT live without?
Sourdough bread and butter.
What is your professional theme song?
Anything that’s on a karaoke playlist (It’s the ultimate professional team-building activity in my opinion).
Grow Your Studio Profitably Team
Caroline Plambeck
Team Captain
Caroline Plambeck is a dynamic fitness entrepreneur and business strategist with a passion for empowering individuals through health and wellness.
As the owner of yogaRIOT, a premier heated power yoga and fitness studio located in Portland, OR Caroline has demonstrated exceptional leadership and vision in transforming the studio into a thriving hub for fitness enthusiasts. With a keen focus on holistic wellness, Caroline successfully introduced new modalities and services to yogaRIOT, expanding its offerings and enhancing the overall client experience. Caroline is currently spearheading the opening of another location and overseeing the studio's rebranding efforts, solidifying its position as a leading wellness destination in the region.
Caroline served as the Director of People and Controller at an Oregon-based cannabis company, where she managed high compliance financial situations and oversaw human resources operations. Her experience in navigating complex financial environments reflects her strategic acumen and attention to detail. Prior to this, Caroline honed her administrative and organizational skills as the manager of a bustling, local law firm.
Caroline's career reflects a deep-rooted commitment to innovation, community engagement, and strategic growth. With a strong foundation in fitness entrepreneurship and business growth.
When not working you can find Caroline adventuring around the Pacific Northwest with her husband and four young children.
Hometown:
Portland, OR
Favorite workout or exercise?
Sprinting my face off on the treadmill in the morning and ending the day in a hot yoga class!
What food can you NOT live without?
Oatmeal.. with ALL the toppings!
What is your professional theme song?
Needle by Born Ruffians
Heather Plum
Team Captain
Heather comes to us from the midwest. Growing up as a competitive swimmer, Heather developed a passion for fitness early. Although she thought she wanted to be a CPA when she grew up, she quickly realized that was not the life for her. So she switched gears, became a business major and got certified as a personal trainer. Not long after, she left for massage therapy school in Chicago, and her holistic lifestyle journey was ignited.
Heather has spent the last 12 years in the fitness industry–training clients, managing studios, and also leading a territory of studios. Heather's passion lies in helping others remove obstacles that are getting in the way of them achieving their goals so they can live the life they want. Outside of work you can find Heather hiking, camping, biking, paddle boarding and playing with her Mini Australian Shepherd, Frankie.
Hometown:
Freeport, IL but Madison, WI is home now
Favorite workout?
Deadlifts and box jumps
What food can you NOT live without?
SUGAR, although I'm trying to live without the added version
What is your professional theme song?
“High Hopes” by Panic! At The Disco
Alyssa Massner
Business Coach
With over a decade of experience in the boutique fitness industry, I have led and navigated through various roles, from managing leading franchised studios, consulting and sales coaching studio owners and studio teams, building out marketing plans, studio sales & operational processes, community outreach & lead generation, amongst other support directly affecting studio growth.
Outside of work I love to be outside, to travel, and being a shameless foodie with my husband Brock. On the weekends you can find me spending time with him, my son Ace and dog Atlas!
Hometown:
Okoboji, IA
What is your favorite workout or favorite exercise move?
Anything H.I.T.T style that gets me sweaty and heart pumping! Bonus points if it's outdoors 🙂
What food can you NOT live without?
Any kind of pasta!
Amanda Blair
Business Coach
Amanda grew up in a family owned horse business in the midwest. From an early age she gained a deep passion for true teamwork and entrepreneurship.
Growing up she found a love for fitness and movement as well as business ownership and serving her community. Amanda has a degree in Health and Sport Studies from the University of Iowa and has been working in the fitness industry in multiple capacities for over 15 years. She has had the opportunity to fine tune her skills in fitness/studio management and operations as well as sales and team development. Amanda is a people enthusiast and believes strongly in the importance of authentic personal connection. She believes the secret to a successful business is putting your people first both customer and staff. Nothing can beat a positive, ‘can do’ team culture.
Amanda believes movement on a daily basis is the key to a long life. She loves being in nature and the outdoors. She is married to a crazy Wisconsin fisherman and she is the mother to a 1 year old Australian Shepherd named Sasha.
Hometown:
Iowa City, IA but Madison is where she calls home now
Favorite workout or exercise:
Any heavy hinge movement
What food can you not live without:
A chocolate chip cookie
What is your professional theme song?
Run the World (Girls) by Beyonce
Bradleigh Saltsman
Business Coach
Bradleigh is a results-driven fitness industry leader known for his operational excellence, sales acumen, and revenue-maximizing strategies. Previously, he started in boutique fitness and then changed pace to corporate fitness, working his way up to be a Multi Unit Sales and Operations Manager overseeing all of Massachusetts by achieving and exceeding financial goals. By closely analyzing KPIs, he developed both short- and long-term growth strategies, maximizing revenue and ensuring operational efficiency across a multi-club network. This supported continued expansion of new clubs throughout his territory.
Known for his ability to recruit, train, and develop high-performing teams, Bradleigh fosters a sales-oriented culture focused on delivering exceptional member experiences. Passionate about creating impactful client relationships, Bradleigh is dedicated to elevating both team performance and customer satisfaction within the fitness industry. Once gaining more industry knowledge from the corporate side of fitness, he returned to where his passion remains in boutique fitness.
Outside of work, you'll find him with his amazing wife, 2 tiny humans, and two dog daughters (ideally at the beach!)!
Hometown:
Ayer, MA
What is your favorite workout or favorite exercise move?
Training, Long Runs, Leg Day!
What food can you NOT live without?
Pizza… definitely pizza.
What is your professional theme song?
Big fan of country music – I can't just pick one!
Cara Hazelton
Business Coach and Pricing Specialist
Movement and athletics has always been in Cara's vocabulary. She was a competitive figure skater as well as an avid outdoor athlete as a kid.
She completed a Bachelor of Business Administration in 2001 whilst owning a small business that she opened at age 19. By age 21 she had won national and international entrepreneurship awards and had been featured on the front page of the Wall Street Journal business section. She and her team continue to win awards, most recently winning Small Business of the Year in 2022, for her Fredericton, New Brunswick Studio location.
She opened the first classical Pilates studio in eastern Canada in 2007 and hasn't looked back. She's since opened a second studio and owns one of the only classical Pilates teacher training programs in Canada. With more than 20,000 hours of hands-on teaching experience she is an expert in the field. Her experience combined with her spunky personality makes working with her super fun.
Cara has learned from many of the greatest Pilates teachers in the world including first generation teacher Jay Grimes. In addition to her original training with Clare Dunphy in Boston she has accumulated more than 1000 hrs of continued education with the best teachers of Classical Pilates
Cara’s Pilates expertise is met equally by her education in the field of human movement. She earned her Master of Science in Kinesiology (MScKIN) at the University of New Brunswick where she focused her studies on the epidemiology of back pain.
In her spare time she loves getting lost in the woods. If you do happen to find her out there she will be rock climbing, canoeing, xc skiing, hiking, or just hanging out with her teenagers and partner around a campfire.
Hometown:
Born and raised in Digby, Nova Scotia, lived 22 years in Fredericton, New Brunswick, and now live in Halifax, Nova Scotia
Fav workout:
Movement is my life’s passion, classical Pilates is my career, but I will always and forever be a rock climber.
Food I cannot live without:
Pizza!!
Professional Theme song:
A Little Less Conversation – Elvis Presley
Conor McGarry
Business Coach and Pricing Specialist
I am dynamic leader with over a decade of experience in the fitness industry, spanning personal training, group fitness, and operations leadership.
I pride myself on my strong interpersonal communication skills- I thrive on building genuine, long-lasting relationships and taking a people-first approach in every interaction.
My passion for leveraging data to drive strategic decision-making has allowed me to excel in optimizing performance and exceeding targets. Blending analytical acumen with the goal of developing a specific, personalized plan, I am to consistently deliver results while creating positive, high-impact experiences for everyone.
Hometown:
Chicago, IL
What is your favorite workout or favorite exercise move?
Anyhting HIIT or rock climbing
What food can you NOT live without?
Coffee
What is your professional theme song?
Any Time, Any Place – Janet Jackson
Janine Francke
Business Coach and Pricing Specialist
As the proud owner of three thriving yoga studios, I’ve had the privilege of positively transforming the lives of countless individuals and fostering a vibrant community of passionate yoga teachers for over 14 years. Fluent in English, German, and French.
I’m committed to supporting others in their journey, whether it’s nailing that yoga pose, refining teaching skills, or nurturing personal growth.
Now, I’m driven to pay it forward by sharing my expertise and insights with fellow studio owners, empowering them to understand their studio metrics, enhance their marketing, sales and customer service, in order to grow their businesses and make a meaningful impact in their communities.
Let’s embark on this transformative journey together.
Hometown:
Originally from Düsseldorf, Germany, but Strasbourg, France is home now
What is your favorite workout or favorite exercise move?
Yoga, AntiGravity in the hammock, and cycling outdoors
What food can you NOT live without?
Salad and veggies. And some really good chocolate for dessert!
What is your professional theme song?
From this day on – Tim Halperin
Kate Roseth
Business Coach
I grew up on the lap of parents who have run their own businesses so it was only natural for me to do the same.
My university studies and first career was actually visual arts, film making/editing, desktop publishing and then marketing. So when I started my first online yoga studio business in 2018 I was blessed with all the skills I needed as a solopreneur to do everything from teach yoga to build a website, edit the videos, make it look pretty and build a marketing funnel to sell it.
Running a brick and mortar studio was a dream since I first started working in a yoga studio, so when the opportunity arose to buy, I didn't hesitate. I hadn't even done a class in the yoga studio I bought before saying yes. I am passionate about one thing when it comes to my work, supporting people to ‘commit to themselves' and then watching them grow.
I've got to mention I am a wife and mamma of two teenages who teach me the biggest and hardest lessons I need to learn:)
Hometown:
Darwin, Australia
What is your favorite workout or favorite exercise move?
Yoga is my favourite way to workout but I can't resist a beach walk or a hike in the bush.
What food can you NOT live without?
I can't live without dairy.
What is your professional theme song?
My professional theme song would have to be Gayatri Mantra
Leandra Antonutti
Business Coach
Health and wellness have always been at the heart of what I do.
With over 15 years in the boutique fitness industry, I’ve had the privilege of teaching yoga, leading international retreats, and creating spaces where people feel connected, empowered, and a true sense of belonging.
I owned a yoga studio in Toronto and played an integral role in the global expansion of Baptiste Power Yoga, supporting studios and training teachers worldwide.
Hometown:
Toronto
Favorite workout or exercise?
Hot sweaty power yoga
What food can you NOT live without?
Fruit
What is your professional theme song?
Unstoppable – Sia
Rachel Prairie
Business Coach
I have 20 years experience in fitness franchising, entrepreneurship, and strategic partnerships.
One of my most recent roles was in domestic training operations for the largest fitness franchise in the world developing SOPs, playbooks, sales strategies, social media campaigns, app development & a stellar client experience.
One of my passions is scaling profitable training programs with expertise in niche markets like 55+ and women's health.
I also own and operate Earth & Iron Wellness.
I offer women's wellness retreats, integrative health coaching, sound healing, wilderness trips in Utah, and virtual personal training.
I believe in reimagining wellness as an active pursuit, and entrepreneurship as freedom, as an adventure, and as a self-love story.
Hometown
Then, Southern Minnesota. Now, Southern Utah.
What is your favorite workout or favorite exercise move?
Strongman training, hiking and paddling
What food can you NOT live without?
Fresh Thai spring rolls with peanut sauce
What is your professional theme song?
Breathe It In by Beautiful Chorus
Sep Uyttendaele
Business Coach & Pricing Specialist
Sep has an extensive background in the fitness and health industry, from coach to studio owner and crisis manager for a gym franchise in Europe. With a focus on supporting boutique fitness studios in achieving their goals. His approach combines practical solutions with a deep understanding of wellness to create sustainable success for clients.
With years of experience helping individuals, businesses and teams grow, Sep enjoys finding ways to make both health and business accessible and effective. Helping clients transform their health and helping boutique fitness clubs transform their business is done with a passion and I cannot wait to start helping you transform your business and your clients' life.
Outside of work I love to hike the north coast of Jersey with my girlfriend, spend time around the animals at home or train for endurance events!
Hometown:
St Brelade, Jersey
What is your favorite workout or favorite exercise move?
Long, grueling runs or Olympic weightlifting.
What food can you NOT live without?
Coffee!
What is your professional theme song?
These Arms of MIne by Otis Redding
Ernesto Medina
Business Coach
.I bring over a decade of experience in the fitness industry, having managed everything from a single studio to multiple locations across the Houston market.
I’ve worked in both big box and boutique fitness, focusing on driving sales, developing staff, and creating inclusive, high-performing teams.
My background includes building strong studio communities, implementing strategic growth initiatives, and optimizing operations.
I am passionate about helping studios achieve results while fostering an environment where everyone feels valued, empowered, and part of the journey.
Hometown: Houston, TX
Favorite workout or exercise move: I’m currently focused on running, but I’m also adding more strength and power workouts to complement my training.
Food I can’t live without: Hot wings and street tacos from a little taco truck. If you’re in Texas, you know all about Pluckers!
Professional theme song: ‘Till You Can’t by Cody Johnson
Josh Bailey
Business Coach
Josh Bailey, a South Louisiana native, has spent over 16 years in the fitness industry as a multi-unit franchisee with Anytime Fitness and Basecamp Fitness. He specializes in operations, team development, and performance management — with a passion for building strong teams, driving sales, and creating efficient SOPs that simplify success. Josh believes self-awareness is one of the greatest strengths a fitness business owner and their team can have, and he leads every interaction with empathy and authenticity.
Outside of work, Josh enjoys watching sports (live or on TV), staying active through hiking and training, finding any event to compete in, and hosting his podcast, The Normal Dude, where he shares real conversations about life, growth, and everyday experiences.
Hometown: Lafayette, LA
Favorite workout or exercise move: Kettlebell Swings/ Barbell Squats
Food I can’t live without: Street Tacos
Professional theme song: “Higher” by Creed
Jason Arrezola
Business Coach
Jason has spent over 10 years in the fitness industry, starting on the frontlines and eventually becoming a multi-unit franchise owner in the boutique fitness space. Along the way, he has learned that lasting success comes from results and action — two values that continue to drive his approach to business and life. With extensive experience scaling studios, leading teams, and building sustainable systems, Jason is excited to help business owners and franchisees achieve their goals with clarity and confidence.
As part of the Studio Grow team, Jason embodies the company’s core values and partners with owners to unlock their full potential and achieve lasting success. Outside of work, he enjoys spending time with his wife and daughter, traveling, and staying involved in the community through volunteering. His passion for the health and wellness industry fuels his commitment to getting 1% better each day and helping others do the same in everything they pursue.
Hometown: Lubbock TX
Favorite workout or exercise move: I love weight lifting and an occasional Hiit group class!
Food I can’t live without: Easy. I need to have pizza at least twice a week.
Professional theme song: Hall of Fame by the script!
Marketing Coaching Team
Trish McNeil
Marketing Coaching Manager
Sports and fitness have always been a huge part of Trish’s life. Growing up she played competitive Basketball, playing into her University years. She started off at University with a Bachelor in Kinesiology, then pivoted into Business, graduating with a degree in Business Management.
In addition to having a passion for fitness, and sports, Trish has worked in Marketing for over 8 years. Trish began her career in Toronto working at large media agencies, before moving back to Halifax in 2019, where she spent 4 years working at a local media agency. Trish has worked with both small and large clients across a number of industries including the health and wellness space. She specializes in media strategy, consumer research, digital & traditional media planning, as well as campaign optimization and reporting insights.
Trish is very passionate about combining her love of sports and fitness with her marketing experience to help clients achieve their goals!
Hometown:
Halifax, Nova Scotia, Canada
What is your favorite workout or favorite exercise move?
Running, Basketball, LIST™ (Low Impact Strength Training)
What food can you NOT live without?
Sushi and Pasta!
What is your professional theme song?
Anything Beyonce! Can’t pick just one!
Aitana Garcia
Marketing Technology & Automaation Specialist
Aitana is a multidisciplinary technologist with a background in electronic engineering and over five years of experience in the fitness industry. She specializes in building efficient digital workflows, automating operations, and designing user-centered web experiences. From custom-built CMS solutions to scalable automation pipelines, her work consistently reduces manual effort and improves performance across teams.
With a strong foundation in full-stack development, UX design, and cross-functional project management, Aitana bridges the gap between technical execution and business goals – bringing clarity, efficiency, and creativity to every challenge.
Hometown:
Caracas, Venezuela
Favorite workout?
Pilates and yoga!
What food can you NOT live without?
Sweets! Specially chocolate
What is your professional theme song?
Electricity by Dua Lipa
Emily Wannamaker
Social Lead (Organic & Paid)
Emily is passionate about bringing authentic storytelling to audiences through strategic social media planning. Over the past four years, she has honed her expertise in paid and organic social strategies, working with a diverse range of B2C and B2B brands. By leveraging data-driven insights and innovative tactics, Emily has generated nearly $1M in revenue through impactful growth marketing initiatives. Her ability to collaborate with influencers has led to meaningful partnerships that deliver measurable results.
She stays ahead of emerging trends to help clients navigate social media with confidence. Emily guides them in launching their brands, embracing new strategies, prioritizing growth, and optimizing their accounts. She aims to create a meaningful impact through effective social strategies.
Hometown:
Port Hope, ON
What is your favorite workout or favorite exercise move?
Reformer Pilates
What food can you NOT live without?
Tacos
What is your professional theme song?
Hammer to Fall – Queen
Gulshana Subhonova
Marketing Coordinator
With a strategic mindset and a data-driven approach, Gulshana develops and executes digital marketing campaigns that drive brand growth and audience engagement.
She specializes in digital advertising, SEO optimization, and social media strategy to create targeted and effective marketing initiatives.
Her expertise includes managing Google Ads for B2B audiences, conducting A/B testing to refine engagement strategies, and implementing SEO best practices to enhance website performance for business clients.
She holds a degree in Advertising and Marketing Communications, along with relevant industry certifications.
Hometown:
NYC
What is your favorite workout or favorite exercise move?
Sun Salutations
What food can you NOT live without?
Pho!
What is your professional theme song?
Electric Feel by MGMT
Hannah Kovacs
Marketing Strategy Team Captain
As a former competitive soccer player, sport and movement have long played a big role in Hannah’s life. That passion was realized as she pivoted out of the tech industry to pursue a career in fitness. Armed with a skillset in marketing and tech, Hannah spent years in the Toronto boutique fitness industry, freelancing and working alongside different studio owners, teaching classes all around the big city.
After gaining some experience working on the ground level of the industry, Hannah moved back to her hometown on the East Coast of Canada to open her own studio, MOVE EAST. Hannah’s passion for branding, marketing, systems and software helped her navigate an extremely challenging first few years of business, having opened mere months before the pandemic began.
Today, MOVE EAST is a successful hybrid studio offering low impact modalities, HIIT and strength training classes, a treatment room and small retail boutique. Hannah is passionate about working with fellow studio owners to create strong, timeless branding, effective marketing strategies, and implementing softwares/systems on the business backend to create operational efficiencies and free up time for studio owners.
Hometown:
Halifax, Nova Scotia, Canada
Fav workout:
LIST™ (Low Impact Strength Training)
Food I cannot live without:
Smoked salmon
Professional Theme song:
I Know I Can – Nas
Josefina Altamira
Graphic Designer
Josefina is a passionate graphic designer, a creative on purpose working for projects with purpose. Studio Grow opened the doors for her as soon as she finished college and has been working with them ever since, at first internally with SGs curriculum team and now with the SYSP Marketing team.
What inspires her the most about this industry and this niche is how clear the vision is, that projects born from passion also need to learn strategy, that the more people SG teaches and helps grow, the more people will learn to move, heal, love and enjoy their bodies in movement.
The single most wonderful thing for her is to see big impact from her small place in the world.
Hometown:
Cordoba, Argentina.
What is your favorite workout or favorite exercise move?
Swimming and trekking! Extra point for full days out in nature
What food can you NOT live without?
Cheese, in any form or shape. Specially when grated.
What is your professional theme song?
Anything from Jorge Drexler (amazing musician from Uruguay) Has that chill and happy vibe to get things done cheerfully
Julio Totil
Marketing Implementation
Julio is Studio Grow’s behind-the-scenes tech wizard, known for turning even the messiest automation tangles into seamless, scalable systems. He supports our clients with everything from CRM sequences to ad integrations, helping studios streamline their lead gen, nurture flows, and data tracking.
Based in Asunción, Paraguay (and powered by way too much coffee), Julio brings sharp strategy, creative problem-solving, and a ton of good vibes to every project.
Hometown:
Asunción, Paraguay – born and raised under the sun with strong Wi-Fi and stronger coffee.
What is your favorite workout or favorite exercise move?
Long walks with podcasts and a good pair of headphones. It’s movement, meditation, and motivation all in one.
What food can you NOT live without?
Empanadas. Crispy on the outside, magic on the inside.
What is your professional theme song?
“Eye of the Tiger” by Survivor – a little dramatic 80s motivation.
Rhiannon Moss
Marketing Coordinator
From the stage to the startup world, my journey has been anything but conventional. I started in dance and theatre school, mastering the art of performance before taking my show on the road—literally—traveling across the world and exploring different industries.
After years in operational management, I found my true passion in marketing, where I’ve spent over three years scaling brands, building communities, and crafting experiences that leave a lasting impact.
Living with rheumatoid arthritis from a young age has fueled my passion for wellness, nutrition, and maximizing my own capability—principles I carry into both life and work.
I truly believe success isn’t just about what you know, but who you know, and I thrive on the power of meaningful connections.
Whether I’m leading large-scale events, shaping brand strategy, or hiking to catch a sunrise, I’m always looking for the next big moment—both for myself and the brands I help grow.
Hometown:
Blackpool, England (AKA The Las Vegas of the North—but with more fish and chips and fewer Elvis impersonators).
What is your favorite workout or favorite exercise move?
Hiking to watch epic sunrises and eating breakfast above the clouds
What food can you NOT live without?
Potatoes. Any. Which. Way. Roasted, mashed, fries, chips—versatile, timeless, and always delivering… just like a well-built fitness brand!
What is your professional theme song?
Ain’t No Mountain High Enough
Tara Zirker
Marketing & Facebook Ads Expert
Tara Zirker is an advertising expert who has historically managed $5M/year in Meta (Facebook and Instagram) advertising.
She has also taught hundreds of studio owners and thousands of business owners how to use low budget ads to grow and scale their companies.
Hometown:
let’s go West Yellowstone, Montana (could be a few different places; I always prefer to not list where I currently live)
What is your favorite workout or favorite exercise move?
YOGA!
What food can you NOT live without?
A great salad! As well as marzipan chocolate
What is your professional theme song?
Roar by Katy Perry
Alejandra Garcia
Marketing Account Manager
I’m Alejandra García, a social communicator and digital marketing strategist from Colombia. I help purpose-driven brands, entrepreneurs, and educational institutions communicate with clarity and intention —through strategies that blend emotion, structure, and sustainable growth.
With over six years of experience in communication diagnostics, strategic planning, and marketing execution, I’ve guided entrepreneurs and teams to align their message with their purpose. I also teach digital marketing to entrepreneurs, helping them understand the tools and mindset behind authentic, long-term growth.
I hold a Bachelor’s Degree in Social Communication with an emphasis in Organizational Communication, along with studies in Senior Digital Marketing and 360° Digital Strategy.
For me, communication is more than visibility, it’s coherence, awareness, and connection between ideas and people.
Hometown:
Born in Barranquilla, Colombia, currently living in Cúcuta.
What is your favorite workout or favorite exercise move?
Yoga, dancing and swimming.
What food can you NOT live without?
Definitely coffee!
What is your professional theme song?
“Soy yo”-Bomba Estéreo
Operations Team
Katie Sirbasku
Operations Manager
My journey in the Health & Fitness Industry started during college and led me to graduate with a B.S in Dietetics and Nutrition Sciences. I have a variety of experience in hospital nutrition, 1:1 nutrition coaching, managing franchises, and managing a region of twelve fitness center locations.
My professional passions include coaching individuals to unlock their potential and create an abundance mindset for themselves and their studios. As the Head Coach, I support and develop my team to assist in leveling up their skillset. When I am not passionately working, you will find me reading, hiking, biking, listening to music, drinking coffee, or trying to get my cats to love me (cat lovers know what I mean)!
Hometown:
I grew up in St.Cloud, MN but Rockford, IL is my new home
Favorite workout or exercise?
Leg Day!
What food can you NOT live without?
Pickles
What is your professional theme song?
Anything Taylor Swift releases
Amy Mckee
Project Manager
I have worked in multiple industries (healthcare, retail, non-profits, etc) in customer service, curriculum development, education and project management roles. I truly enjoy working with and for studio owners as I'm a bit obsessed with working out. When not working out, I love spending time with my 3 kids and chasing my Army husband around the world.
Hometown:
Cincinnati, OH (but for the last 20+ years it's wherever the Army sends us)
Favorite workout?
Anything where I feel like I might die at the end
What food can you NOT live without?
Chocolate
What is your professional theme song?
“Don't Stop Believing” by Journey
Blanca Brenes
Support Specialist
Blanca is a tech-savvy Virtual Assistant with multiple years experience. Not only does she love her work, but she loves problem-solving and finding her way around new technology and tools – it just comes naturally to her.
Over the years of her professional experience and exposure to diverse business environments, Blanca has been recognized for significantly improving systems and processes. She is not only an experienced communicator but a VIP team player.
Hometown:
Houston, TX
What is your favorite workout or favorite exercise move?
Not an avid exerciser to be honest, but I do exercise my brain every day. 🧐
What food can you NOT live without?
None. I'm an equal-opportunity eater 😉
What is your professional theme song?
“I Will Survive,” by Gloria Gaynor🎧 Listen in here.
Katie Burd
Web Design
Before becoming a web designer, I spent years working as a pharmacy technician—a role that demanded precision, organization, and attention to detail. After having my kids, I eventually felt a strong pull to pursue a more creative career. That’s when I discovered web design. Now, I get to channel both my analytical background and creative energy into crafting thoughtful and well-planned website designs.
At Studio Grow, I especially enjoy designing and problem-solving the course content—finding the best way to present information clearly.
Outside of work, you'll find me traveling, boating, hiking, and spending time outdoors with my husband and our two kids
Hometown:
A very small town in Michigan
Favorite workout or exercise?
Yoga, Kayaking, or Hiking outdoors
What food can you NOT live without?
Dark chocolate
What is your professional theme song?
Unstoppable by Sia
Rachel Curto
Executive Support Manager
I am an Army wife to Toby and mother of five children. I have spent the past 20 years managing the schedules of my five little humans and living the Army adventure with my husband Toby. I have greatly enjoyed being a volunteer in each duty station, supporting women and children through various organizations. I have most recently had the privilege of being a ministry assistant at Severns Valley Baptist Church during our time stationed at Fort Knox, Kentucky.
Hometown:
Freeport, NY
Favorite workout?
I love a good Turbo Kick class
What food can you NOT live without?
Grandma Rose's pasta or a NY bagel (give me all the carbs)
What is your professional theme song?
“Somewhere Over the Rainbow”
🎧 Listen in here.
Susan Kleisner
HR Manager
I come to Studio Grow by way of a background in law – primarily Labor & Employment litigation, and have previously worked in private practice, the hospitality field, City Attorney's office, and more recently as an EEO investigator.
I am excited to pivot my professional focus & join the Studio Grow team in assisting premier boutique fitness operations around the globe.
In my freetime, there is nothing I love more than hiking and traveling with my friends and family.
Hometown:
Minocqua, Wisconsin – originally, but as a military spouse I like to think I have hometowns all over.
Favorite workout?
Yoga, Hiking, Barre, & any dance class I can find.
What food can you NOT live without?
Cookie Dough – I know, don't judge me.
What is your professional theme song?
Best Day of My Life – American Authors
Tony Bleything
Learning Development Manager
I am a passionate and results-driven Design Thinker with over a decade of experience guiding global product teams and spearheading innovation through human-centered design. My journey has been defined by a relentless pursuit of creating value at the intersection of technology, design, and business strategy. With a solid foundation in instructional design and a strategic mindset, I have successfully led initiatives that drive growth, streamline processes, and enhance user experiences across diverse industries.
My professional experience spans roles such as an Experience Design & Design Thinking Strategist at Johnson Controls, where I led enterprise-wide design thinking programs that significantly reduced time-to-market and fostered cross-functional collaboration. My work has directly contributed to $1.5 billion in potential market growth and a 25% reduction in product development cycles, showcasing my ability to translate complex challenges into actionable solutions.
I am eager to collaborate with forward-thinking teams that value creativity, strategic insight, and a human-centered approach to problem-solving. Whether in a corporate or consulting role, I am committed to making a tangible impact by leading initiatives that drive growth, optimize operations, and enhance user experiences.
Hometown:
Lake City
What is your favorite workout or favorite exercise move?
Love anything Olympic Weight Lifting. I like the precision required in doing these lifts well.
What food can you NOT live without?
Fruit Snacks, definitely fruit snacks.
What is your professional theme song?
I Wanna Get Better- Bleachers
Professional Services
Lindsey Norton
Professional Services Account Manager
Bio: Lindsey has an extensive background in franchising, having worked her way from a single franchised location general manager to overseeing multiple master franchisees across many international markets for the largest fitness franchise in the world. She's spent the last six years in the health, fitness, and wellness industry. Over the last 15 years, she has honed her skills in business development and strategy, working across many countries. She also has many years of experience coaching brand new business owners either opening a new location or stepping into ownership of an existing location.
Lindsey believes that cultivating authentic relationships is the foundation for a great partnership. In doing so, she has worked with leaders of varying cultural backgrounds to coach and empower their decision making for not only one location, but hundreds. She is passionate about supporting the growth of the business in all areas from operations, leadership and team development, and sales and finance. Having worked across multiple industries, she has a wide business acumen that is easily translated to any business.
She received her undergraduate degree in Marketing, as well as her MBA from Nicholls State University. She is also a Certified Franchise Executive (CFE) through the IFA organization. Outside of work, Lindsey enjoys long walks and a podcast, international travel, and spending much of her time with her 2 year old goldendoodle, Louie.L
Hometown:
Born and raised in south Louisiana, but currently residing in Houston, TX.
Favorite Workout:
Currently Pilates, but love a long walk with a podcast
Food I cannot live without:
Avocado/Guacamole, yes I know it's extra… I'll still take it!
Professional Career theme Song:
“Titanium” by David Guetta ft. Sia
Sales Team
Chad Cannon
SVP of Sales & Marketing
Chad Cannon is the growth strategist behind some of the most successful business and book launches of the past decade.
He’s helped scale brands like Michael Hyatt, Donald Miller, and Ryan Levesque—and now brings that same expertise to boutique fitness studios ready to break past plateaus.
From $500K to $5M and beyond, Chad helps owners clarify their message, dial in their sales and marketing, and build a business that doesn’t burn them out.
Hometown:
Nashville, TN
Favorite workout?
Running
What food can you NOT live without?
Pizza (I know, the Carbs)
What is your professional theme song?
“Lose Yourself” by Eminem
Jeff Stokes
Studio Growth Strategist
I've had a front-row seat to the incredible transformation of the fitness industry. What started as a focus on physical fitness has evolved into a holistic approach to overall health and wellness. Today, it’s about exercise/movement, nutrition, mental well-being, sleep, recovery and longevity. This shift is creating massive opportunities for businesses that can adapt and innovate to meet the changing needs of consumers.
A few of my career highlights:
— A decade at Lifetime Fitness, leading, opening and growing several regions with over $200+ million in revenue
— Partnered with the co-founders and executive team of Anytime Fitness to open and operate corporate owned stores while developing new vendor partnerships and creating growth opportunities for the parent company.
— Worked with the Fitness & Lifestyle Group Australia on entering the US market by launching a unique international MedSpa Body Shaping concept while also establishing a licensing and distribution business
— 5+ years on the Xponential Fitness executive leadership team heading up STRIDE Fitness from one location to a national brand* and launching Lindora Weight Loss + Wellness * We opened 21 STRIDE locations and sold 100 franchise licenses during the pandemic! What an experience that was!
I'm extremely passionate about the potential of the wellness economy and believe that businesses that can help consumers improve their quality of life across multiple dimensions – physical, mental, and emotional – will be the winners in the coming years..
Hometown:
Irvine, CA
Favorite Workout:
Hiking followed by a good Slow Flow yoga class as #2
Food cannot live without:
Pizza (Pizano's Pizza in downtown Chicago is my all-time favorite)
Theme Song:
Don't Stop Believin by Journey, a timeless classic
Amanda Blair
GYSP Sales Rep
Amanda grew up in a family owned horse business in the midwest. From an early age she gained a deep passion for true teamwork and entrepreneurship.
Growing up she found a love for fitness and movement as well as business ownership and serving her community. Amanda has a degree in Health and Sport Studies from the University of Iowa and has been working in the fitness industry in multiple capacities for over 15 years. She has had the opportunity to fine tune her skills in fitness/studio management and operations as well as sales and team development. Amanda is a people enthusiast and believes strongly in the importance of authentic personal connection. She believes the secret to a successful business is putting your people first both customer and staff. Nothing can beat a positive, ‘can do’ team culture.
Amanda believes movement on a daily basis is the key to a long life. She loves being in nature and the outdoors. She is married to a crazy Wisconsin fisherman and she is the mother to a 1 year old Australian Shepherd named Sasha.
Hometown:
Iowa City, IA but Madison is where she calls home now
Favorite workout or exercise:
Any heavy hinge movement
What food can you not live without:
A chocolate chip cookie
What is your professional theme song?
Run the World (Girls) by Beyonce
Alex LaValle
GYSP Sales Rep
Alex LaVallee is a fitness industry veteran with over two decades of experience in founding, scaling, and advising high-performing fitness businesses. He launched his first personal training studio in 2006 and went on to open more than 20 locations.
Alex served on the Franchise Advisory Council at Anytime Fitness, where he advised franchisees across the Northeast. In 2017, he sold off a majority stake in his studio portfolio for a multi-million dollar exit. Since 2016, Alex has worked closely with CEOs and multi-location business owners, specializing in mindset, communication, and growth strategies. His strategic consulting has helped operators scale from 3–5 locations to 20+ locations multiple times.
In addition to coaching, Alex is also a private money investor, helping entrepreneurs bridge funding gaps and bring bold visions to life. Today, he’s passionate about guiding boutique fitness founders through launch, funding, and profitable growth.
Hometown:
Duxbury, Massachusetts
Favorite workout?
Trap Bar Deadlift
What food can you NOT live without?
Tacos — Every day is Taco Tuesday if you’re doing it right!
What is your professional theme song?
“Real American” by Rick Derringer (aka the Hulk Hogan theme song)
Ethan McGhee
GYSP Sales Rep
With over 15 years of experience in business, I’ve had the privilege of both owning and consulting within the health and wellness industry across the globe.
My career has spanned multi-site management, business development, and leadership coaching, giving me the opportunity to partner with boutique studios, franchise systems, and independent operators alike.
I specialize in identifying growth opportunities through a sharp focus on KPIs, conversion strategy, and operational systems—always with the goal of creating sustainable profitability and long-term success.
Beyond the numbers, I’m passionate about developing leaders, refining customer experiences, and building scalable systems that allow owners and teams to thrive.
Outside of work, you’ll usually find me on the family farm or spending quality time with my amazing wife and three kids. And on Saturdays in the fall, you can bet I’m cheering on the Buckeyes—GO BUCKS!
Hometown: Born in Arlington, VA, grew up in Columbus, OH, and now call Cincinnati, OH home.
What is your favorite workout or exercise move? Calisthenics is my go-to workout
What food can you NOT live without? Pasta—angel hair, to be exact.
What is your professional theme song?
“Your Way’s Better” by Forrest Frank
Alyssa Kuzins
Sales Development Rep
Hometown:
Pittsburgh PA
Favorite workout or exercise:
I just love to dance!
What food can you not live without:
Coffee, it's not the caffeine, I just LOVE the taste and experience.
What is your professional theme song?
Anything by Forrest Frank is going to get my mind right and put me in a good mood.
Start Your Studio Profitably Team
Alina
SYSP Program Director
Hometown:
Ravensthorpe, UK
What is your favorite workout or favorite exercise move?
I love to exercise so choosing just one is impossible. My favorites have to be playing netball, bootcamp, Yoga and indoor cycling.
What food can you NOT live without?
It's a tough call as I'm a huge foodie however if I have to choose it would be Sushi, roast dinners and chocolate!
What is your professional theme song?
Fight Song, Rachel Platten
Hometown:
Ravensthorpe, UK
What is your favorite workout or favorite exercise move?
I love to exercise so choosing just one is impossible. My favorites have to be playing netball, bootcamp, Yoga and indoor cycling.
What food can you NOT live without?
It's a tough call as I'm a huge foodie however if I have to choose it would be Sushi, roast dinners and chocolate!
What is your professional theme song?
Fight Song, Rachel Platten
Brent Potter
SYSP Director of Operations
Brent Potter brings with him decades of expertise in building, launching and scaling
profitable studios.
As the Director of Operations and project lead for our start Your Studio Profitably Program, his wealth of
experience particularly shines in the areas of studio operations, financial management,
studio layout and establishing high performing teams.
Hometown:
Rockford IL
What is your favorite workout or favorite exercise move?
Strength and Mobility based
What food can you NOT live without?
Burgers
What is your professional theme song?
I had some help – Post Malone
Matt Hanton
SYSP Business Coach
It would surprise no one to learn that 5 year old Matt, growing up in Australia and taking on every sport from Gymnastics through to football, would end up with a career in fitness. Now, as an experienced leader with over a decade of driving business growth across different modalities, Matt continues to embrace the challenges of the industry and strive for game-changing excellence.
Matt began his career in Melbourne in the not-for-profit sector which shaped his values-based approach to leadership. Whether as a front desk associate, personal trainer, district manager or anything in between, Matt has always applied a people-first philosophy to a data-generated strategy in order to consistently exceed targets and achieve industry award recognition.
Matt is a firm believer that fitness is fun so while he's developing business plans, problem solving issues and analysing data to form strategies, he's also jamming out to tunes (most likely Taylor Swift), cracking jokes (using Australian slang) and quoting Real Housewives (any franchise!)
Hometown:
Melbourne, Australia but Los Angeles has been home since 2021
Favorite workout or exercise?
Resistance training for strength, HIIT for stamina and tennis for the soul
What food can you NOT live without?
A veggie packed stir fry. But nothing tests my self control like a donut…
What is your professional theme song?
The Climb, Miley Cyrus
Arielle Bondura
SYSP Business Coach
Arielle is a fitness industry careerist, with a wealth of experience in presales and studio management from top brands like Orangetheory Fitness and F45 Training.
Opening an impressive 28 new studios across five states in just 20 months showcases her talent for success. Her true passion lies in crafting business plans that ensure profitable studio launches while setting the stage for long-term success.
Outside of the studio, you'll find Arielle soaking up the outdoors in beautiful Tampa, FL and enjoying time with her toddler, pets and husband.
Hometown:
Atlanta, GA
What is your favorite workout or favorite exercise move?
Anything HIIT
What food can you NOT live without?
Pizza 🍕
What is your professional theme song?
Whatever it Takes by Imagine Dragons
Beth Plante
SYSP Business Coach
Beth is a seasoned entrepreneur and business strategist with over 15 years of experience leading and scaling service-based businesses. As the former owner of a multi-location yoga studio,
Beth has deep expertise in business development, operations, HR management, and customer experience. She is SHRM-CP certified in Human Resources and brings a results-driven approach to coaching, helping studio owners optimize their systems, grow profitability, and build resilient teams.
Beth is passionate about empowering entrepreneurs to turn their vision into sustainable success
Hometown:
Greenville, SC
What is your favorite workout or favorite exercise move?
Power Yoga and Pilates
What food can you NOT live without?
Pizza
What is your professional theme song?
Confident- Demi Lovato
EJ Costello
SYSP Business Coach
Being a collegiate athlete, athletics has always been in my life. After graduating with a Bachelor's of Science degree in Kinesiology – I began my career in the health and wellness space as a personal trainer for 5 years.
After my personal training career, I grew into leadership roles starting as a Fitness Manager and working my way up to a Corporate Director of Sales and Operations for a large privately owned big box gym chain.
Along the way I had the opportunity to works as the Strength and Conditioning Coach for the Golden State Warriors and as a US Olympic Ambassador for the 2012 London Olympics.
I dove into entrepreneurship and opened my first assisted stretch studio and was able to scale it to multiple locations. I had the opportunity to lead as the Vice President of 55 franchise locations across the US and support 35 franchisee locations for a major group fitness brand.
During my career I have been involved in many grand openings, acquisitions, unfortunate closures, and turnarounds. Along with a strong leadership background, I have found success in operations, financial planning, sales processes, and lead management. I firmly believe in People, Process, Product, Pricing, and Promotions – in that order, without great people and high performing teams, optimal success can't be reached. People always come first!
Hometown:
Pleasanton, California (Bay Area, California) but have lived in Bonney Lake, Washington for the last 8 years
Favorite workout or exercise?
Playing basketball and body weight calisthenics
What food can you NOT live without?
This is tough! I am a huge foodie But, I will have to go with: Burgers, Steak, Mexican Food, and Pizza!
What is your professional theme song?
Next Thing You Know – Jordan Davis
Studio Grow Marketing Team
Marie Wattier
Launch & Lead Development Manager
Marie is all about launches and operations and is an integrator and detail wizard! There are a lot of moving parts, technology and team that need to be coordinated with every launch.
Marie really enjoys bringing all these moving parts into harmony to create something powerful in the end.
For over 20 years, her career journey has led her around the globe, launching several major non-profit relief organizations and fueling her passion to support visionary, world-changing organizations like Studio Grow.
She has worked alongside major influencers, coaches and multi-million dollar business owners, giving life to their visions, but Marie will tell you that her greatest life accomplishment has been raising and homeschooling her 6 amazing kids.
Hometown:
Mobile AL
What is your favorite workout or favorite exercise move?
Cycling, yoga and dance parties in the kitchen
What food can you NOT live without?
Fresh gulf seafood
What is your professional theme song?
“Fight Song” by Rachel Platten
Lilly McCue
Content Marketing Manager
Hey! I'm Lilly, a University of California Santa Barbara graduate with a B.A. in Sociology.
I love people, and love learning about how we think and make decisions.
I use this interest to help grow people oriented businesses – from recruiting and people management, to marketing strategies and revenue generation.
I help turn ideas into plans, and plans into results.
Hometown:
Born in New Zealand, Live in Wodonga, Victoria, Australia
What is your favorite workout or favorite exercise move?
Pilates
What food can you NOT live without?
Any type of green vegetables.
What is your professional theme song?
Meghan Trainor – All About That Bass
Brenda Alfaro
Video Editor & Instagram Manager
Hey there! I’m Brenda, a storyteller at heart. I started my career in journalism, but I quickly found my groove mixing television, social media, and my love for creating content. Over the years, I’ve worked as a TV editor, writer, content creator, social media manager, and international reporter, learning something new with every role.
I’m also certified in video editing, social media stats, and even war reporting, which helps me bring unique perspectives to everything I do. When I’m not editing or creating, you’ll find me diving into a good book, binge-watching my favorite series, or off exploring new countries.
I’m always excited to bring my diverse experiences to my work, creating meaningful connections and impactful content.
Hometown:
Costa Rica
What is your favorite workout or favorite exercise move?
Im always dancing, everywhere, definitely a barre and pilates lover too.
What food can you NOT live without?
Mangoes and pizza foreverrrr
What is your professional theme song?
Girl on Fire– Alicia Keys
Julie King
Copywriter
With a B.S. in Journalism and an M.S. in Kinesiology, Julie happily combines her two main passions daily. A contributing writer for the Health & Fitness Association’s Health & Fitness Business magazine for more than 20 years, she is a regular contributor to the International Council on Active Aging’s Journal on Active Aging and has been published in numerous fitness trade publications.
As an enthusiastic content creator for multiple companies in the fitness and healthcare industries, her expertise includes crafting compelling copy in every format – blogs, email marketing, websites, newsletters, scripts, social media posts, case studies, advertisements and anything that needs words.
When she’s not fervently wordsmithing, Julie also is a certified group exercise instructor, teaching modalities including yoga, mat Pilates, barre, cycling, aqua fitness and more for way longer than she wants to admit.
Hometown:
I grew up in Oak Park, Illinois, but now live inArlington Heights, Illinois
What is your favorite workout or favorite exercise move?
Tough one, as I teach group ex daily. Lately, it’s power yoga.
What food can you NOT live without?
That’s easy. Chocolate. (A daily staple.) 🍫
What is your professional theme song?
“Unstoppable” by Sia
Laura Lorenzo
Graphic Designer
Hi, I’m Laura, an industrial designer originally from the Dominican Republic, now based in Spain. I’m a hobby enthusiast, always exploring something new, but crocheting is my go-to.
I love blending creativity and technical precision to shape ideas into meaningful, functional designs. With a background in UX/UI, I approach design with a global perspective, always keeping people in mind.
I value collaboration and continuous learning, always striving to grow both as a designer and as an individual. I believe in designing with intention and purpose, just as I approach everything in life.
Hometown:
Santo Domingo, Dominican Republic
What is your favorite workout or favorite exercise move?
Kayaking — once an island girl, always an island girl 🏝️🌺
What food can you NOT live without?
Beans Stew (and a little avocado as a side, of course)
What is your professional theme song?
“Super Trouper” – ABBA
Muhammad Nouman
Developer
Nouman is a seasoned marketing automation expert with over 8 years of experience helping businesses grow through smart, results-driven strategies.
He specializes in GoHighLevel (GHL) systems and has supported hundreds of clients across industries like health & fitness coaching, home services, and credit repair.
With a passion for simplifying tech for business success, Nouman builds seamless automations and high-converting chatbots that consistently deliver results.
He’s also a certified GHL expert and part of the team behind several award-winning SaaS agencies.
Hometown:
Islamabad, Pakistan
What is your favorite workout or favorite exercise move?
Morning 1-mile walk and stretching
What food can you NOT live without?
Chicken Broast
What is your professional theme song?
“Stronger” by Kanye West — it’s all about rising, growing, and pushing limits
Tia Felock
Google Ads Expert
A master's in Information Sciences and a Bachelor's in Elementary Education, Tia started her career in the educational technology field. Throughout that time, she supported pre-k- – 12th grade and adult ed. The focus was on technology in the classroom & library, along with virtual reality and curricular connections. While always having summers off, she did freelancing and contract work in technology and digital marketing.
Fast forward to 2020, the educational technology field had a large shift and Tia decided to pursue her passion to become a business owner. She left the ed tech world to fully run her own business. Tia’s career life spans over a decade working across education, technology, and digital marketing and she has helped plan, develop, implement, and manage projects for clients with the main focus being driving success.
Hometown:
Troy, NY
Favorite Workout or Exercise:
Swimming, Running, Boxing
What food can you NOT live without
Dark Chocolate Chips Cookies or Chocolate Soft Serve Ice Cream
What is your professional theme song?
One Foot by Walk the Moon
