The
Podcast
The Business of Boutique Fitness Podcast dishes out nonstop business wisdom to help you build your freedom empire.
Join Studio Grow founder, Lise Kuecker + incredible guests from the fitness + wellness world every week as they cover the who, what, when, where, why, and HOW to make your studio profitable. You won’t just be inspired, you’ll be incited to meaningful action in your business.
About the Host
Lise Kuecker wants you to have a full calendar of clients, prices that have real (BIG) profits behind them, packages that create recurring revenue, eye-popping client retention rates, and a heckofalot more.
And she’s got the background and chops to get it done. Lisa has owned 5 multi-seven-figure businesses across the U.S. with each one becoming more successful than the one before—including her final business, which was at the brink of shutting down when she purchased it.
Plot Twist
Within one year it became the #1 profit generator in her little empire, thanks to her strategies to build recurring revenue with high profit margins, revamp its base operating expenses and create a stellar team. She went on to sell that business for multiple 7 figures in 2016.
Her Mission
Helping coaches and entrepreneurs create consistently profitable businesses for themselves…all with freeing schedules and lives. It’s not a pipe dream, it’s possible—and she wants to help you become walking proof. Are you ready to build your freedom empire?
Featured In
Inc, Salon, ABC, NBC, Fox
1 million+
Downloads
500+
episodes
“The only fitness business podcast you must listen to…”
Newest Episode
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How Smart Fitness Brands Scale
Scaling your studio without an informed strategy is a huge gamble. And in today’s saturated boutique fitness market, the cost of guessing wrong can cost you more than a million dollars. To reduce risk, don’t rely on your instincts. Discover why a feasibility study is vital with Heather Garrick and Lisa Taylor in Episode 732:…
Latest Episodes
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The Anatomy of a High-Performing Studio Team
Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…
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When to Rebrand or Pivot Your Studio
If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…
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Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez
Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…
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When to Open a Second Fitness Studio Location
Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…
