The Business of Boutique Fitness
246: Meet Katie White and Learn How She's Turned Her Massage and Yoga Business Into Her Dream Career
Generating passive income as a massage therapist feels like a pipe dream.
As in: It’d be great to work less and earn more, but I’d also love to ride off gaily into the sunset and we both know that’s not possible, right?
Oh, y’all… not quite. As my guest on this brand-new episode of Ready. Aim. Empire. will tell you.
Meet Katie White, founder of Courtenay Massage Therapy. Just a few months ago, she moved into a new studio and expanded from two to FIVE offices.
She’s cracked the code in creating passive income as a massage therapy and yoga business. {Aka the two businesses that commonly suffer from the misconception of “nice to have” instead of “ongoing, must-haves” to live a fulfilled, healthy life.}
I’m tellin’ you: her story is doggone powerful.
Katie’s sharing her secrets on intentionally building a passive income stream into your business, why sidestepping marketing for your biz is like “winking in the dark,” and how she’s on track for a 6-figure year in an insanely peaceful, free way.
In this episode, you’ll learn:
- What Somatic Yoga is and why Katie decided to focus on offering it in her business
- Her own journey, how she built a successful business {with an intention towards generating passive income!} and preventing the common burn-out for massage therapists
- How Katie’s creating relationships with other businesses in her community in an absolutely brilliant way
- Her key ways in marketing massage as an ongoing vs one-time treatment
- The biggest missteps she’s taken in her business and what changes she made that brought her where she is today
With Grit + Gratitude,
Lise
