Start Your Studio
Profitably
Starting your own boutique fitness studio is an all-in, exciting, expectant experience. And (to be honest) exhausting. We’ve been there!
At a time when you don’t know what you don’t know – and you’ve invested pretty much everything in this ambitious venture – the pressure can seem overwhelming.
And, not to pile on, but less than 10% of boutique fitness studios are sustainably profitable.
Here’s the best news:
1) You don’t have to do this alone, and
2) You can be one of the elite 9.4% of studios with a 20%+ profit margin.
Welcome to Studio Grow’s Start Your Studio Profitably.
Our Impressive Track Record
Our team has opened and operated more than 120 studios around the world since we started tracking post-pandemic studio openings in 2022. And we’ve got a truly spectacular track record when it comes to opening studios profitably.
We’re awfully good at what we do.
For instance, compared to the industry average, our wildly successful clients crush conversions:
Industry average
SG client*
Lead to
intro
18%
41%
Intro to 12-month membership
5%-15%
56%
*Studios that are already open
In fact, Studio Grow clients are nearly 10X more likely to be sustainably profitable than the industry average. Shouldn’t you be one of them?
Step-By-Step Process
To ensure we can deliver our very best personalized service, Start Your Studio Profitably is an application-only personalized coaching program. It’s absolutely invaluable whether you’re opening your first studio or your fifth.
If our program is a good fit, we’ll share the proven roadmap of how to open your doors profitably. Because we’ve been where you are, we know every obstacle you face opening a new studio – and a few you couldn’t even imagine – so you’re in very caring, capable hands.
Together, we tackle all the challenges, from business planning to budgeting and branding. Our team guides you to establish systems, processes and procedures that set you up for success.
PHASE 1: Foundation Building
- Business Plan & Long-Term Goals
- Pricing & Product Stack
- Proforma & Projection Evaluation
- Fundraising Strategies
- Strategic Site Selection & Build-out Support (additional fee)
- Branding and Website
- Legal Issues
PHASE 2: Pre-Sale and Grand Opening Prep
- CRM & Marketing Software Selection & Setup
- Insurance Selection
- Pre-Sale Pricing & Marketing Strategy
- Org Chart, Selection Process & Key Hires
- Studio Grow Day-to-Day Operations Blueprint
- Grand Opening Schedule
- Pre-Sale Sales Process
PHASE 3: Studio Launch
- Grand Opening Pricing
- Grand Opening Marketing
- Grand Opening Sales Process
- 12-Month Marketing Calendar
- Scaling Your Schedule
Of course, we’ll customize your program to meet your exact needs and goals – and we’re quite nimble to adapt if changes arise.
Our rockstar team includes attorneys, bankers, marketing strategists, media buyers, commercial real estate experts and pre-sale specialists. All in one place so you can conveniently benefit from an incredible wealth of expertise and comprehensive resources.
In today’s increasingly competitive landscape, we’ll equip you with a solid foundation that sidesteps costly mistakes, lets you sleep at night and primes you for ongoing growth.
Inspiring Impact
We’re thrilled to help shape your vision and turn it into a highly profitable venture through Start Your Studio Profitably. Every day, we’re passionately driven by our mission to create freedom-filled lives and financial prosperity for boutique fitness studio owners.
“I opened my doors profitably with 196 members, and since then I’ve expanded my services to include recovery, medical spa services, IV nutrition and so much more!”
– Stephanie
“If I was doing this on my own, I may never have opened my studio. Thanks to Studio Grow, my very profitable doors will be open just six months after we began working together.”
– Jake
“Having the coaching to get where I want to be and who I want to become as a business owner has been incredible. It's been hard work and dedication, but completely possible. Thank you for wrapping me around you and holding me up.”
– Christina
“When I decided to open a 19,000 square-foot studio in Southern California, I didn’t know what I didn’t know. But I knew right away that my investment in Studio Grow would pay off tenfold. I have so much more confidence and peace of mind knowing I'm not in this alone. That’s worth everything.”
– Erica
“I’m finally free to serve others the ways I can best serve them because my business is consistently profitable.”
– Annie
“I’m so thankful to have crossed paths with Studio Grow. Your mentorship over these last 6+ months has helped me in ways that go far beyond business coaching. Truly, truly grateful for you.”
– Erin
Expertise Unleashed
We’re just going to say it: our team is knock-your-socks-off amazing. Not only do we have oodles of experience in every single detail to open a boutique fitness studio profitably, but each of us oozes enthusiasm about this industry and is equally as passionate about equipping new studio owners to thrive. Don’t gut this out alone – take us along!
Lise Kuecker, Founder and CEO
The heartbeat of Studio Grow, Lise is a powerful thought leader with extensive experience opening and selling her own studios and equipping more than 1200 studios each year to thrive.
Alina Cooper, SYSP Program Director
With more than two decades at the management and board level in the fitness industry, Alina is a master at orchestrating the big picture down to the nitty gritty to open studios successfully.
Brent Potter, Director of Operations
Decades of expertise in building, launching and scaling profitable studios make Brent a vital asset in studio layout, operations, financial management and building a dream team.
Dan Kuecker, Chief Financial Officer
As an attorney specializing in contract law, Dan is our veteran expert in all things legal and a superstar at meticulously negotiating with landlords and governing bodies.
Lisa Taylor, Bespoke Program Director
Armed with 21 years of opening and operating her own studios, Lisa is a wizard at operations, management and building brands that people love and recommend to their friends.
Alex LaVallee, Business Coach
Alex opened 22 Anytime Fitness locations and is the go-to guy for optimizing operations for revenue growth, fostering team development and shaping exceptional customer experiences.
Trish McNeil, Marketing Coach
A decade of marketing agency experience has turned Trish into a rockstar in media strategy, consumer research, digital & traditional media planning, campaign optimization and reporting.
Arielle Bondura, SYSP Coach
A true overachiever, Arielle has opened an impressive 28 new studios across five states in just 20 months. Her passion is crafting business plans that ensure profitable studio launches.
Matt Hanton, SYSP Coach
Having worked in roles from personal trainer to senior general manager at premium brands, Matt provides practical guidance on leasing, branding, legal, marketing, financials, and more.
Hannah Kovacs, Marketing Strategist
Hannah has been a multi-location boutique studio owner for a decade and is a maestro at martech, including websites, software optimization, branding, marketing strategy and more.
Launch Your Journey
We do spontaneous happy dances every time we get the privilege of helping transform dreams into beyond-your-expectations realities. It’s thrilling to help fuel your success story, enrich the lives of others and play a role in shaping the future of the fabulous fitness industry.
So let’s get started! Simply complete this inquiry form and we’ll chat about your needs, goals, issues and more. Then we’ll share how we can help calm your concerns, manage your too-long to-do list and lead the way to opening your studio profitably. Cheers!
