The
Podcast

5 Transformational Mindset Shifts to Grow Your Yoga Business

This morning a remarkable woman emailed me. She was passionate…yoga had changed her life and she had given her life back to yoga. She started as a student, but that wasn’t enough. First it was a certification, then a passion that pushed her to leave a plush corporate job. But, her hard work wasn’t bringing in an income that she could live on. What was she doing wrong?

 

The truth was this amazing, educated woman was on the right path. She had checked every block towards success. Her body and practice was beautiful. But, her mindset hadn’t transitioned to that of a business owner, which she now was.

 

I see these emails almost every day. The men and women who reach out for help are some of the most talented people I’ve met. They’re driven to be better for their students, for their family and for themselves.   They’re such amazing teachers that they haven’t been able to step out of their practitioner mindset in order to lead their business.

 

And, as a small business owner, you have to fluidly step between a CEO mindset and teacher mindset.    This transition takes time, but there are five key shifts that must be a part of it.

 

  1. You are now the CEO.   And, CEO’s have to see the big picture and be able to make rational {read non-emotional, a hard one for me} decisions. The boundaries, decisions and leadership that you set in this position will determine your success.   But you’ll have to embrace this side of your work and accept that this comes first, because…

 

  1. It’s not just about teaching yoga anymore. It’s about creating a sustainable business that will support your family and lifestyle. When it’s just you it can be okay to forgo little luxuries. But when you can’t pay your bills, arrange for medical care for your children or just plain old survive, things change. The passion you feel for your practice can fuel amazing things that can change your entire community…if you allow you’re clear on what your real needs as a human being are. S…

 

  1. Before you do anything, be clear on what your baseline required income is. This is the income your family cannot just survive on, but can begin to thrive on. The key is to be realistic. And, when you start with the big goal of what you need, it allows you to break down your business goals very differently. You won’t just set a price at random. You’ll set your prices because they fit within a carefully thought out framework.

 

  1. Preparation reaps great blessings. Once you have your framework of what you need to live on, it’s time to turn to setting up your business in the best possible way. And, there is nothing better to start with than your Base Operating Expenses. These expenses will be with you for the long haul, so setting them up right the first time, will save you enormous time and money. Go through each expense with a fine-tooth comb. What do you truly need when you’re starting out and what can you survive with? Start lean and gradually add as your business grows and your revenue increases. But all of these mindsets are so much easier if you…

 

  1. Live within your zone of genius. As you finish setting up your base operating expenses understand that your best role is within your zone of genius. What’s a zone of genius? It’s the zone where you produce income and change in the most effortless way. Is it a place where everything goes perfect? No, that’s fantasy. Consider this the place where you need to put most of your energy to allow your business to succeed. A perfect example is that as much of neat freak as you may be, your zone of genius can’t primarily be in cleaning your studio. Let that zone fall to someone who is dedicated to it, while you focus on brining in revenue that grows your studio.

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]

    Listen Now

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now