The
Podcast

5 Transformational Mindset Shifts to Grow Your Yoga Business

This morning a remarkable woman emailed me. She was passionate…yoga had changed her life and she had given her life back to yoga. She started as a student, but that wasn’t enough. First it was a certification, then a passion that pushed her to leave a plush corporate job. But, her hard work wasn’t bringing in an income that she could live on. What was she doing wrong?

 

The truth was this amazing, educated woman was on the right path. She had checked every block towards success. Her body and practice was beautiful. But, her mindset hadn’t transitioned to that of a business owner, which she now was.

 

I see these emails almost every day. The men and women who reach out for help are some of the most talented people I’ve met. They’re driven to be better for their students, for their family and for themselves.   They’re such amazing teachers that they haven’t been able to step out of their practitioner mindset in order to lead their business.

 

And, as a small business owner, you have to fluidly step between a CEO mindset and teacher mindset.    This transition takes time, but there are five key shifts that must be a part of it.

 

  1. You are now the CEO.   And, CEO’s have to see the big picture and be able to make rational {read non-emotional, a hard one for me} decisions. The boundaries, decisions and leadership that you set in this position will determine your success.   But you’ll have to embrace this side of your work and accept that this comes first, because…

 

  1. It’s not just about teaching yoga anymore. It’s about creating a sustainable business that will support your family and lifestyle. When it’s just you it can be okay to forgo little luxuries. But when you can’t pay your bills, arrange for medical care for your children or just plain old survive, things change. The passion you feel for your practice can fuel amazing things that can change your entire community…if you allow you’re clear on what your real needs as a human being are. S…

 

  1. Before you do anything, be clear on what your baseline required income is. This is the income your family cannot just survive on, but can begin to thrive on. The key is to be realistic. And, when you start with the big goal of what you need, it allows you to break down your business goals very differently. You won’t just set a price at random. You’ll set your prices because they fit within a carefully thought out framework.

 

  1. Preparation reaps great blessings. Once you have your framework of what you need to live on, it’s time to turn to setting up your business in the best possible way. And, there is nothing better to start with than your Base Operating Expenses. These expenses will be with you for the long haul, so setting them up right the first time, will save you enormous time and money. Go through each expense with a fine-tooth comb. What do you truly need when you’re starting out and what can you survive with? Start lean and gradually add as your business grows and your revenue increases. But all of these mindsets are so much easier if you…

 

  1. Live within your zone of genius. As you finish setting up your base operating expenses understand that your best role is within your zone of genius. What’s a zone of genius? It’s the zone where you produce income and change in the most effortless way. Is it a place where everything goes perfect? No, that’s fantasy. Consider this the place where you need to put most of your energy to allow your business to succeed. A perfect example is that as much of neat freak as you may be, your zone of genius can’t primarily be in cleaning your studio. Let that zone fall to someone who is dedicated to it, while you focus on brining in revenue that grows your studio.

Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now