The
Podcast

5 Transformational Mindset Shifts to Grow Your Yoga Business

This morning a remarkable woman emailed me. She was passionate…yoga had changed her life and she had given her life back to yoga. She started as a student, but that wasn’t enough. First it was a certification, then a passion that pushed her to leave a plush corporate job. But, her hard work wasn’t bringing in an income that she could live on. What was she doing wrong?

 

The truth was this amazing, educated woman was on the right path. She had checked every block towards success. Her body and practice was beautiful. But, her mindset hadn’t transitioned to that of a business owner, which she now was.

 

I see these emails almost every day. The men and women who reach out for help are some of the most talented people I’ve met. They’re driven to be better for their students, for their family and for themselves.   They’re such amazing teachers that they haven’t been able to step out of their practitioner mindset in order to lead their business.

 

And, as a small business owner, you have to fluidly step between a CEO mindset and teacher mindset.    This transition takes time, but there are five key shifts that must be a part of it.

 

  1. You are now the CEO.   And, CEO’s have to see the big picture and be able to make rational {read non-emotional, a hard one for me} decisions. The boundaries, decisions and leadership that you set in this position will determine your success.   But you’ll have to embrace this side of your work and accept that this comes first, because…

 

  1. It’s not just about teaching yoga anymore. It’s about creating a sustainable business that will support your family and lifestyle. When it’s just you it can be okay to forgo little luxuries. But when you can’t pay your bills, arrange for medical care for your children or just plain old survive, things change. The passion you feel for your practice can fuel amazing things that can change your entire community…if you allow you’re clear on what your real needs as a human being are. S…

 

  1. Before you do anything, be clear on what your baseline required income is. This is the income your family cannot just survive on, but can begin to thrive on. The key is to be realistic. And, when you start with the big goal of what you need, it allows you to break down your business goals very differently. You won’t just set a price at random. You’ll set your prices because they fit within a carefully thought out framework.

 

  1. Preparation reaps great blessings. Once you have your framework of what you need to live on, it’s time to turn to setting up your business in the best possible way. And, there is nothing better to start with than your Base Operating Expenses. These expenses will be with you for the long haul, so setting them up right the first time, will save you enormous time and money. Go through each expense with a fine-tooth comb. What do you truly need when you’re starting out and what can you survive with? Start lean and gradually add as your business grows and your revenue increases. But all of these mindsets are so much easier if you…

 

  1. Live within your zone of genius. As you finish setting up your base operating expenses understand that your best role is within your zone of genius. What’s a zone of genius? It’s the zone where you produce income and change in the most effortless way. Is it a place where everything goes perfect? No, that’s fantasy. Consider this the place where you need to put most of your energy to allow your business to succeed. A perfect example is that as much of neat freak as you may be, your zone of genius can’t primarily be in cleaning your studio. Let that zone fall to someone who is dedicated to it, while you focus on brining in revenue that grows your studio.

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now