The
Podcast

Podcast Episode 123: Systems Saved Me- How to Avoid Wasting Tens of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month}

With social media, there is no middle ground.

You fall into one of two camps:

1.You either see social media as a creative extraordinary thing that you love being a part of

or…

2. You dread every minute that you spend on it

Whatever camp you fall in, you’re always worrying about a few things: making your images really pretty, what the heck to say, and mostly, how do I fit all of this in a reasonable amount of time?

There are friends of mine who have truly built their business on social media, but for most of us, we really can’t just spend all day on Instagram.

We just want to know how we can do social media WITHOUT it taking over your life?

That’s where Jordan comes in.

She has this down to quite a science so you don’t have to keep your phone attached to your hip.

Can we get a hallelujah?

So in Episode 123, you’ll learn:

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • Why you don’t always have to be creating brand new content
  • What context switching is and how it serves your productivity in a better way
  • Why people will invest in you if you invest in them first
  • The difference between creating images and curating images, and how each are used

LINKS:
Social Media Editorial Calendar

With grit + gratitude,
Lisé

Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now