The Business of Boutique Fitness
150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing
Everyone loves a good comeback story.
Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it.
Except in the story of Max Fitness, there are two comeback kids…
What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a sec) is their truly organic beginning.
Born out of friendship, a vision of something bigger and a strong community of moms backing them, founding Max Fitness was a no-brainer.
But, as time went on, and Marissa and Angela tried to cast their net wider, more people started to slip through the cracks and sales began to slide.
Before they knew it, talks of shutting down and closing their doors were on the table. But not without one last ditch effort…
They got back to their roots of catering specifically to their niche market of moms.
Then they got to work taking what they learned with The Client Cure and hit the ground running.
Some might call it marketing magic, I call it a strong marketing method.
And that method results in Marissa and Angela selling out their intensive 28-day challenge program… not once, but twice.
With still so much demand that they now have a waitlist for when their next challenge opens.
Listen to how they did it and their biggest lessons learned on their journey from almost closing up shop to thriving.
If you've been considering closing your studio’s doors, you don't want to miss this episode.
- Why you need to build your business before you start your business
- The importance of true connection and relationship building
- How Marissa and Angela knew exactly what their niche would be
- How they offered clients childcare – even though it wasn’t the easy solution!
With grit + gratitude,
Lisé
