The
Podcast

Podcast Episode 209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account – Part One

So, you think you want to host a retreat…

First let me say congrats because once your mind starts wandering over to the idea of cultivating your community in a shared and intimate experience, I think that means you’ve got something brewing within that you know will create a significant impact on a deep level.

That said, once you get the idea of a retreat in your head, I know how easy it is to let the excitement and inspiration swirl, but once you get into the logistics…

Let’s just say all those ideas get a little less dreamy.

You’re up to your eyeballs in fine print. The answer to every question brings up three new questions. And the food! How are you going to feed these people?!

You catch my drift.

Hosting a retreat can be rewarding, but it can also be a doozy of an undertaking, which is why I’m breaking down all my personal retreat-planning insights in my latest series of Ready. Aim. Empire. episodes, Retreats With Real Revenue.

Whether you’ve built a virtual community that you’d like to bring together in person or connect with your community outside the walls of your brick-and-mortar studio, planning a retreat may be the next natural step in the evolution of your business offerings.

In this first episode within the series, I’m diving into the first big piece of the planning puzzle, which is your venue plus alllll the things you need to consider when planning and decision-making to set your pricing to be profitable.

Then, once you’ve got those areas covered, we’ll talk about advertising and how to fill up the spots in your retreat!

But let’s not get in over our heads and take this one smart and strategic step at a time…

In this episode you’ll learn:

  • The difference between hosting a retreat versus an event
  • Key considerations when choosing the right venue to rent including lodging, accessibility, amenities, legalities, and more
  • The two most important numbers you need to know in the planning stage to be profitable when it’s all said and done
  • How to determine what role you’ll play within the leadership of the retreat and how you’ll coordinate the logistics of fellow teachers you’re bringing onboard
  • The realistic timeline you need to have in order to set your retreat up for success

With Grit & Gratitude,

Lisé

Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now