The Business of Boutique Fitness
250: Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home}
Losing your mom rocks your world.
Losing your mom tragically when you’re young?
Well, that’s tougher to bounce back from. You suffer from the ugly trifecta of anxiety, stress, depression. Sometimes out of that black night of grief is born an idea so true, beautiful, and honest you can’t help but follow it anywhere.
Including back to your hometown.
That is exactly what Maggie Yeung, owner of Homegrown Yoga, did. She’s my guest in this brand-new episode of Ready. Aim. Empire.
After graduating from high school, she did what any girl from a small Kentucky town does: go explore that big, exciting world. Now, she owns a yoga studio ½ mile from the neighborhood she grew up in. You’ll wanna hear how she got from there to here.
In the wake of her mom’s death, she says, “Yoga was the one thing that helped me keep on track.”
That’s exactly what she wants her community to find. She wants them to discover the mental yoga practice — not have a 1-sided physical practice.
Her mission: to break down the mental barriers her small town has against yoga {like “I’m not flexible enough,” “I’m not thin enough,” “I’ve never done it before”} in marketing experiments. And she’s doing it in some pretty doggone fun ways like yoga with pygmy goats or on a castle’s roof.
In this episode, you’ll learn:
- What Maggie’s athletic background is {and why it tee'd her up perfectly to teach yoga}
- Who in her life introduced her to yoga
- Why she picked the small town of Pawleys Island over Charlestown as her first studio’s location
- How she’s spicing up her studio’s marketing, tapping into her creative side, and connecting with her community in unexpected ways
With Grit + Gratitude,
Lise
