The
Podcast

How to Grow a Boutique within your Studio

The Business of Boutique Fitness

299: How to Grow a Boutique within your Studio

The Business of Boutique Fitness         The Business of Boutique Fitness        
299: How to Grow a Boutique within your Studio           299: How to Grow a Boutique within your Studio          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Meet Studio Grow Coach Christina May Wolf. Christina dreamed of creating a boutique studio and wellness resource to serve her community, and six years ago, she made that dream a reality.

    Join us as Christina spills the beans on the strategies that helped her build a successful, thriving boutique business within her studio.

    Offering retail options in your studio isn’t just a way to pad out your profit margin (although it will definitely help with that), it’s also a way to deepen your relationship with your clients as a trusted resource and serve your audience in as many ways as possible.

    If you’re considering bringing retail into your studio or already have retail and are looking to up your game, hunker down folks, because Christina lays out exactly what you need to do, the factors you need to consider, the products to choose, and the items you should always, always have in stock.

    In this episode you’ll learn:

    • How Christina created a successful boutique within her studio
    • The reasons and benefits for offering retail products within your studio
    • Why you should make sure what you bring into your business aligns with you and your brand {and its core values}
    • Strategies for facilitating the sense of community with brand-specific merchandise
    • What to consider in relation to the demographics and psychographics of your members
    • The importance of managing your inventory, vendor relationships, and client interests

    LINKS:

    https://www.embodycentralia.com

    With grit and gratitude,

    Lisé

    Recommended Episodes

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now

    • Building Your Mission, Vision & Core Values

      Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

      Listen Now