The
Podcast

Meet Kristi Cooper: Instructor, Studio owner, Youtube star.

The Business of Boutique Fitness

306: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.

The Business of Boutique Fitness         The Business of Boutique Fitness        
306: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.           306: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Today we’re joined by Kristi Cooper, the co-founder of Pilates Anytime and Yoga Anytime. Ten years ago, Kristi was an instructor at a traditional studio when she stumbled upon a Youtube video that would change her life.

    Listen in as Kristi shares how one video sparked the idea of building an online Pilates library — and why teachers instantly flocked to her community.

    If you want to learn how to expand your business beyond the four walls of a studio, you’re in for a treat. We discuss what the future path looks like for instructors, the importance of reinventing your training, and bridging the gap between the Pilates experience in-person and at home.

    Get the scoop on how technology is changing the Pilates game, what emerging tools your clients are utilizing, and the surprising reason why this shift will enhance the entire industry.

    In this episode, you’ll learn:

    • The story of her first launch of 20 videos and why they resonated so much with other teachers

    • What to consider when you’re searching for Pilates instructors to join your team

    • Why building teacher-client relationships are significant (and what this means to your students)

    • The challenge of translating the magic experience of live Pilates classes into videos

    • Why technology is going to shift the industry and what you must do to adapt

    • The first step you must take to determine what your mission will be

    • Why she started online with YouTube and how she realized she was the right person to be making these videos

    LINKS

    https://www.pilatesanytime.com

    https://www.yogaanytime.com/

    http://studiogrow.co/episode200/ (Jen Golden Zumann)

    http://studiogrow.co/episode192/ (Cara Reeser)

    With grit and gratitude,

    Lisé

    Recommended Episodes

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now

    • Building Your Mission, Vision & Core Values

      Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

      Listen Now