The Business of Boutique Fitness
313: Movement + Mamas + Lauren Shields = Meraki Mama
As a former ballerina, Lauren had this incredible passion for movement, and as a mother, she’s all about supporting women through the entire process of bringing mini-humans into the world.
In this incredibly inspiring episode, join Lauren as she shares how she developed her vision for her studio by combining both of her passions into something that supports and serves her community, the systems for profit she’s built into it, and her tried and tested strategies to develop your branding so you stand out no matter how studios are on your street corner.
If you’re at a point in your business where you’d like to build in recurring revenue, be known for what you do, and establish yourself as an authority in this space, then bust out that journal and start taking notes, because Lauren here drops some major strategy.
In this episode you’ll learn:
- What made Lauren decide to focus on work with movement, and specifically with mothers
- How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening
- Her recurring revenue model and the ways it’s allowed her to create a community in her studio
- Lauren’s tips and strategies for developing her branding
- What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed
LINKS:
http://merakimamacollective.com/
https://www.instagram.com/merakimamacollective
https://www.instagram.com/merakimamadoula
https://www.instagram.com/laurenofmerakimama
http://www.facebook.com/merakaimamaatl
With grit & gratitude,
Lisé
