The Business of Boutique Fitness
378: Best of Ready. Aim. Empire: Tara Gregorio - From Studio Owner to Online Course Creator
Today, we’re talking about building a business focusing on pelvic floors. (You didn’t see that coming, did you?)
Apart from chatting about pelvic floors (although I think you’ll find that part of the episode extremely insightful!), we also dive into how structuring programs into a signature series can be the catalyst for a total business model overhaul.
Today we’re revisiting Tara Gregorio! Tara is a Pilates industry vet and a former successful studio owner.
That’s right; I said former…
After building her studio to great success by transitioning from class packs to memberships to offering pelvic floor workshops that paved the way to her signature series, Tara is now riding the wave of her next evolution in entrepreneurship: as an online program creator.
With this transition, Tara is taking her life and business freedom to a whole new level by removing the responsibility of a brick-and-mortar business and beginning to build her presence 100 percent online.
Her story is not just inspiring; it’s a testament in what can you create when you can focus on the big-picture vision while building your foundation brick by brick…
In this episode you’ll learn:
- How Tara started her career and had the foresight to build her education around her dream job
- The concept that she has recently been introduced to {and I believe strongly in} that has changed everything for her business
- Why conversations about the pelvic floor are so taboo
- How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}
- The way she was able to take the pelvic floor work she was doing with her clients and create deeper conversation and awareness through developing her signature series
- How having the right mindset allows you to push through the fear toward action
- Why Tara decided to close her successful studio to be more intentional with her life and prioritize her family
Links Mentioned In This Episode:
- Learn more about Tara’s work at The Present Momma
With grit & gratitude,
Lisé
