The Business of Boutique Fitness
393: Best of Ready.Aim.Empire: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}
As we head into 2020, it’s important to look back at where we started in 2019. So for this week’s throwback episode, we’re reflecting on the marketing lessons and trends we identified in 2019.
Use this episode to guide your reflection process and identify the opportunities you took advantage of, and the ones you missed. In the next few weeks, we’ll be talking about marketing trends to watch out for in 2020, so make sure you’ve been through this episode before that goes live. {And if you need marketing advice sooner, check out Revenue Remedy, our plug and play marketing system for studio owners}
Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into what our Studio Grow plan looked like last year and how you can take our insights to inform your own marketing plan that will help you steal back time and add clients.
In this episode you’ll learn:
- The major marketing shifts and trends we’ve gleaned from our testing and what we believed will be big in 2019
- Our team’s process for creating fresh content and why batching and preparation has been key for our success
- Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook
- Some fascinating results we’re seeing clients get using the Google Display Network
- How you can locate and use influencers in your local area to market your business
Resources mentioned in this episode:
With grit & gratitude,
Lisé
