The
Podcast

Podcast Episode 21: Crash and Learn with Melissa Burkheimer

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Melissa Burkheimer, a premium sales page designer (and busy mom of 2 boys), for online marketing experts and thought leaders whose launches produce six and seven-figures! {P.S. – she makes my sales pages too!}

Listen in on Episode 21 and you’ll learn

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to transition from charging by the hour to a more profitable business model
  • How Melissa started working with James Wedmore
  • Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shining business
  • How she built her business without an email list or web presence
  • Melissa’s plans to grow her business in the near future
  • How Melissa has built her business to work around her life instead of living her life around her business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

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