The
Podcast

Podcast Episode 71: From Blog to Book- Turning Your Blog Into An Entrepreneurial Building Block

I want to take you back 6 years to to my friend Gretchen Brown’s kitchen.

She was just starting her blog Kumquat and I got to be her guinea pig with recipes.

Now, Gretchen is a registered dietician with experience in recipe development and food styling for big corporations like Weight Watchers and Cooking Light. So to say she knew what she was doing was a total understatement.

She started her blog because she found out she was Celiac.

Did you start a business from a personal struggle you had? I’ve heard time and time again how entrepreneurs started their business out of fulfilling their own need.

And boy this was a need that more than just Gretchen had.

I also suffer from Celiac so I personally benefitted from this amazing blog.

Before this blog and many others, being told you had to be gluten-free was a death sentence. It was being told you were going to be eating cardboard carbs the rest of your life.

So the fact that Gretchen was able to create such tasty treats was mind-blowing to me!

Gretchen kept it really simple starting out, which will be such a relief for y’all to hear.

Listen into Episode 071 and you’ll learn:

  • How Gretchen started a blog for personal reasons and ended up where she is today!
  • Starting out, your business doesn’t require state of the art software or equipment
  • How a blog was able to bring massive opportunities to Gretchen
  • Blogs are creating and serving people in AMAZING ways
  • How is a blog, in certain ways, like an online portfolio?
  • Being an author can give credibility to you
  • Learn more about how Gretchen supports other bloggers
  • How this career has given Gretchen freedom when it comes to being a family in the military
  • Why comparison can be a hard thing to not get trapped into

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now