Author: support@studiogrow.co

Episode 700: The New Era of Studio Membership Models

Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it’s critical to get them right. Unfortunately, too many are guessing here.

Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of Studio Membership Models.

  • Anchor value: use pricing psychology to guide strategic buying decisions
  • Design commitment: leverage term memberships to reduce churn
  • Match preferences: align memberships with clients’ attendance patterns
  • Expand intentionally: layer credits, hybrids and upgrades thoughtfully
  • Future-proof revenue: schedule annual pricing increases to drive receivables

Smart studio owners should be ready to adopt the next phase of boutique fitness studio pricing—more flexible, personalized and data-driven. Get a head start with Episode 700.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

What Top Studios Are Doing Around the World, Part 3

If you’re feeling the pressure now—rising costs, louder competition and members who seem harder to please—you’re not alone. So let’s peek at some powerful trends in a few regions. 

Join Conor McGarry, Pricing Team Captain, and me for a flyby of what’s hot in Africa, LatAm and North America in Episode 699: What Top Studios Are Doing Around the World, Part 3.

  • Obsessing over brand feel: creating an emotional experience clients crave
  • Designing outside the box: innovating freely in markets without archaic studio norms
  • Exploring new territory: breaking ground in markets outside legacy fitness hubs
  • Adding a personal touch: differentiating with music, dance, hospitality & more
  • Nurturing healthspan: adopting wellness, recovery and personalized services

Across the globe, studios that know who they serve, how they feel, and why they matter are building successful brands while opportunities abound! Grab some inspo in Episode 699. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

What Top Studios Are Doing Around the World, Part 2

In boutique fitness, it’s easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights.

Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out in Asia and Europe.

  • Investing in education: driving growth through instructor training & development
  • Leading locally: forming partnerships and adapting concepts regionally & culturally
  • Making a statement: using bold branding and memorable experiences to stand out
  • Unleashing creativity: innovating formats, adding brands and streamlining buildouts
  • Navigating challenges: addressing aggregators & market complexity in Europe 

Capitalizing on the massive opportunity in these huge regions, smart brands are becoming increasingly intentional, strategic and visionary. Episode 698 paints a promising picture.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

What Top Studios Around the World Are Doing That We Love Part One

When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business.

So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios Are Doing Around the World, Part 1. 

  • Leading with the experience: designing every touchpoint with stellar service
  • Mastering luxury: curating exclusivity and exceeding high expectations
  • Learning from hospitality: hiring selectively and training to provide 5-star service
  • Prioritizing personalization: gaining individual insights to prescribe custom solutions
  • Reimagining delivery: using tech and positioning to cultivate novelty 

The industry today is emphasizing much more than workouts—like community, connection and creativity—which will stimulate growth globally. Enjoy a fresh perspective in Episode 697.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos