The ABCs of Boutique Fitness Marketing: G is for Growth Goals

Don’t play darts while blindfolded.

Especially against a moving target.

Looking for luck to hit the bullseye. 

Sounds obvious, right? 

But, y’all, that’s what you’re doing if you’re running your business without goals.

Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in Building a brand: The ABCs of Boutique Fitness Marketing: G is for Growth Goals. 

The rules to play:

  • Think Big to Small: Identify your big goal first, then determine the intentions, strategies and tactics to get there. 
  • Get S.M.A.R.T.: If your goals aren’t specific, measurable, achievable, relevant and timely, game over.
  • Be Relentlessly Realistic: Lose the constant state of overwhelm and guilt that you’re underachieving.
  • Fail Better: Failure is a valuable learning opportunity. Capitalize on it. 
  • Celebrate More: Reward yourself and your team for small and big wins to fuel motivation.

Plus, figure out if your BHAG. And snag some recommendations of powerful reads that can transform your life and your business.

Sharpen your skills now with Episode 607

Catch you there.

With grit and gratitude,


Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?


Let's cut to the chase.

Your promotions need some work…and we’re here to talk about it!

In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. 

It's all about getting your brand stuck in people’s heads (for all the right reasons).

Quick sneak peek:

  • What’s a Promo?: More than just ads…it's about heart connections.
  • Beyond “Hey, Join Us”: Dive into community and collabs that matter.
  • Track, Learn, Grow: Keep an eye on what works (and what doesn’t!).
  • Real Talk: Sometimes, things flop. That’s where the gold is.
  • Speak to the Soul: Make each offer a love letter to your tribe.

Alison’s tips are pure gold for turning passersby into your fitness fam.

Tune into EPISODE 606 and let’s get that studio buzzing.

With grit and gratitude,


The ABC’s of brand building with host Lise Kuecker

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together.

🚀 Branding: The Heartbeat of Your Studio

In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding is the soul of your studio, the story that captivates your clients, and the experience that keeps them coming back for more.

🌟 Stand Out or Sit Down

I'll let you in on how top-tier fitness brands like Nike and Alo Yoga have crafted immersive experiences that go beyond the gym walls. It's about creating a lifestyle that your clients crave. And guess what? I've been there, done that, and I'm here to show you how to shine in your own unique way.

💡 From Challenges to Triumphs

Hear about my own transformation from a studio owner to a founder without a team or budget, and how I turned my passion into wildly profitable ventures. If I can do it, so can you!

🌍 Branding Without Borders

Join me as I share my latest branding adventure in the Middle East, proving that a great brand knows no limits. It's all about crafting an identity that's as unique as the location itself.

🛠️ The Blueprint to Branding Success

I'm not just talking theory; I'm giving you actionable strategies. From the importance of a comprehensive brand guide to the role of a creative director, I've got the insider info you need to build a brand that resonates.

Don't miss out on the chance to transform your boutique fitness studio into a brand that leaves a lasting legacy. Tune in to EPISODE 605 and let's make some branding magic happen!

With grit and gratitude,


Empowering Your Team: The Key to Unlocking Your Studio’s Potential

Are your team members evolving?

It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do.

If this sounds like your cup of tea, you're in for a treat! 

Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development.

In EPISODE 604, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team. 

Here's a sneak peek at what she shared:

  • Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible).
  • 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more.
  • Communication: The magic of open-ended questions and how they can help your employees open up and share.
  • Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance.

Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio. 

Let’s listen and learn, together.

So grab your notepad and tune into EPISODE 604.

With grit and gratitude,

P.S.: Haven't joined our tribe yet? Come on in! Over 2,000+ studio owners are transforming their businesses and creating their freedom empires. Don't miss out!