The State of the Pilates Industry

Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.  

Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State of the Pilates Industry.

  • Know the OG: learn how Joseph Pilates conceived this unique movement method
  • Respect the nuances: recognize classical or contemporary training approaches
  • Acknowledge the risks: realize potential concerns in this unregulated industry 
  • Stay in your lane: stick to your scope of practice and refer as necessary 
  • Invest in education: continue your training to expand your expertise

Y’all, with comprehensive education and unwavering integrity, our industry can help Pilates eventually be seen as an allied health profession. Your first step begins with Episode 643. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

How to Build a Successful Team, Part 2: Q&A Issues with Your Team

Your team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues.  

So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Team.

  • Maximize meeting attendance: provide advance notice, pay your team, ensure value
  • Share news of instructor firings: be positive, shut down gossip, focus on what’s next 
  • Sell sales to all staff: create clear job descriptions, set expectations, give commissions
  • Manage selfie videos: have a policy on filming in studio and posting to social media 
  • Optimize communications: use a tool like Slack and create separate channels for staff

You can head off many issues by continually communicating policies and responsibilities, managing SOPs and keeping your team in the know. Get empathy and answers in Episode 642.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Difficult Dialogues in Boutique Fitness

No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions.  

Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on.

  • Establish expectations: have clear policies, rules, SOPs and member guidelines
  • Set the stage: confront issues immediately and offer ongoing feedback 
  • Prepare yourself: exhibit empathy, patience, listening and emotional regulation
  • Skip sugar-coating: show kindness and professionalism, but be clear and firm
  • Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation

Remember, “difficult” conversations don’t automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

How to Build a Successful Team, Part 1: Recruitment

After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members.

So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment.

  • Role call: keep the job description punchy and brief, and showcase benefits  
  • Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media
  • Greet and meet: screen first with a phone interview, then meet in person
  • Sell yourself: highlight your studio’s culture, perks, benefits and opportunities 
  • Get a second opinion: always contact professional and personal references

Amidst a stubbornly tight employee market, job-seekers can afford to be much choosier. Episode 640 helps you tweak your recruitment process to draw the best-fitting staff members.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N