Knowing your Competition with Coach Heather Plum


Guess what? 

In the world of boutique fitness…your competition isn’t the villain in your success story. 

They could be the hero! 

Let me explain.

In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential. 

Here’s the juicy details:

  • Competition as Catalyst: How understanding your rivals can jolt your business forward.
  • Spotlight on Uniqueness: Identifying what sets your studio apart in a crowded market.
  • The Art of ‘Competitor Shopping': Practical tips for learning from those around you.
  • Strengths Over Weaknesses: Focus on what you do best and let the competition worry about the rest.
  • Direct vs. Indirect Rivals: Knowing who you're really up against and why it matters.

So, what’s the bottom line?

Your competition is a treasure of insights waiting to be discovered. 

Uncover them…and they’ll be your studio's secret weapon!

So grab your headphones and hit play on EPISODE 586.

Catch ya there.

With grit and gratitude,



The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

You know that feeling when you walk into a place and it just feels right? 

That's no accident. 

It's the magic of a business built with heart and soul.

And that's exactly what we're chatting about in EPISODE 585.

Nicole's been where many of us are – at that crossroads where you choose safe over soulful.

But she chose differently.

Here's a taste of our heart-to-heart:

  • Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend.
  • Create a Haven: How your studio can be more than just a place to sweat – it can be a second home.
  • Forge Genuine Bonds: The art of turning clients into a community that cheers for each other.
  • Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move.
  • The Power of Yes…and No: Making space for what serves you (and your clients) can define your success.
  • Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be.

Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours.

Catch ya there!

With grit and gratitude,



Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process


When a new member walks into your studio…

You're not just showing them where the locker rooms are or what the WiFi password is. 

You're laying down the red carpet to a long-term relationship.

That might just turn them into…your next raving fan.

In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form. 

Here's Your Quick Look:

  • Vision Crafting: Why clarity in goals equals commitment.
  • The “Because” Strategy: A simple word with conversion-boosting power.
  • It Takes a Village: How tailored workshops and coaching sessions create a loyal tribe.
  • Wisdom in Pages: Top book picks for mastering conversions and client engagement.

So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together.

Catch ya there!

With Grit and Gratitude,


PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

With grit and gratitude,



Retention: The Reality and How to Change It


Is your studio's love life a series of bad dates? 

You know the drill. 

Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you.

If you're tired of the “It's not you, it's me” chats…grab your headphones.

In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention. 

Trust me, it's like couples therapy for your fitness studio. 

Here's the Tea:

  • The Love Language of Retention: Katie breaks down how showing love to your clients is more than just a good playlist and a high-five.
  • Numbers are Your Wingman: Lindsey spills on why you gotta know your stats to turn those flings into long-term relationships.
  • No More Drama: Lindsey shares how a solid retention strategy is the ultimate stress-buster for studio owners.
  • Keep the Flame Alive: Katie talks about how to keep that initial spark going, so your clients feel special every single day.

So, if your studio is stuck in a cycle of fitness flings…

EPISODE 583 is your go-to guide for turning those short-term trysts into happily-ever-afters.

Catch ya there!

With grit and gratitude,