2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

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