Category: Podcast

When to Open a Second Fitness Studio Location

Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready.

Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio Location.

  • Profit first: your baseline is 12–18 months of strong margins and steady cash flow
  • Operational independence: the business runs and grows without you micromanaging
  • Leadership depth: a strong, trained team can sustain Studio #1 while you build #2
  • Culture you can copy: your brand experience must be documented & replicable
  • Systems that scale: tech, SOPs and automations are capable of greater capacity

Launching a second studio may seem like the natural next move—but timing it wrong can stall (or sink) what you’ve built already. Avoid costly mistakes and get expert insights in Episode 728.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

Live from The HFA Show 2026: Lise Kuecker and Anne Smith

Running a standout studio today is about building something people can’t live without. The brands winning now thoughtfully integrate discipline, member experience and life change. 

Get an invaluable lesson in intentional excellence in Episode 727: Live from The HFA Show 2026: Lise Kuecker and Anne Smith, Chief Commercial Officer at [solidcore].

  • Experience-first growth: hospitality-level client journeys drive retention and referrals
  • Coaches as the product: rigorous training and standards compel participation
  • Commitment culture: memberships beat drop-ins when results are the goal
  • Disciplined expansion: slow, strategic growth protects brand equity and unit economics
  • Fitness fandom: community, identity and earned loyalty fuel long-term success

Y’all, as boutique fitness matures and expands, the opportunity is massive. But growth starts with commitment, focus and exceptional execution. Grab your inside look in Episode 727.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

5 Profit Leaks Killing Your Fitness Studio

Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth.

In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps fast.

  • Pricing patchwork: legacy rates, special favors and constant promos cap revenue
  • Dead weight: underutilized classes and a weak schedule bleed profitability over time
  • Payroll holes: staffing that doesn’t maximize productivity and outcomes is a drain
  • Non-existent nurture: lack of formal retention systems leads to unchecked attrition
  • Conversion gap: leads and trials slip through the cracks without a formal sales process

One leak can impact your business—but several can be the difference between a studio that’s busy and one that’s actually profitable. Reclaim your revenue with Episode 726.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

Live from The HFA Show 2026: Lise Kuecker and Emma Barry

Although running your studio may feel all-consuming (I get it!), don’t neglect to keep an eye on how the fast-evolving fitness industry landscape ultimately can impact your day-to-day.

Get food for thought on the global trends reshaping the sector in Episode 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry, CEO & Founder of Trouble Global. 

  • Influencer power: online personalities and audiences driving opportunities
  • Merging models: boutiques, big box and digital morphing into a new ecosystem
  • Price pressure: budget-friendly concepts resulting in more sustainable economics
  • Mastery matters: declining coaching quality means certifications/training must level up
  • Competition challenges: differentiation and owning your experience are critical

From AI to GLP-1s to market saturation, we’re witnessing massive acceleration. Understand the shifts, the results and how to adapt in Episode 725. Follow Emma Barry on Instagram. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos