Category: Podcast

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Everybody’s Talking About You: Harnessing the Power of Referrals

November 25, 2025December 11, 2025

Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they’re already pre-sold and more likely to convert.

Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody’s Talking About You: Harnessing the Power of Referrals.

Simplify the ask: keep it easy, clear and one-step so referrals are no-brainers
Reward everyone: make it a win-win so the referrer and the friend feel great
Show it off: promote the referral program in studio, on socials and everywhere
Time it right: ask members for referrals during that post-class buzz
Always incentivize: track, thank and recognize members—fast and personally

Pick a month, plan a campaign, brief your team and measure what happens. This may become your favorite marketing tool, with big potential. Capitalize on the opportunity with Episode 690.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

How to Turn Your Studio Around — Part 3

November 20, 2025November 17, 2025

People aren’t coming to your studio for your Reformers, your music or your plush towels. They’re craving memorable experiences and genuine connection to keep them coming back.

If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around — Part 3 to ensure you’re exceeding expectations.

Adopt fresh eyes: inspect your studio, add new touches, make small changes
Interact intentionally: make eye contact, use names, recall personal details
Practice small acts of kindness: delight members with thoughtful, low-cost gestures
Watch your words: regularly reassess and refine messaging to appeal to your ICA
Sell strategically: start small, test, tweak, track and scale marketing that works

The studios that fail are those that stop trying. Make sure you’re bringing fresh energy, heart and clarity to your business so it remains alive and compelling. Explore how in Episode 689.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track

November 18, 2025October 28, 2025

Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business.

In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather Garrick identify exactly which metrics are critical to watch.

Leverage leads: check how many, where they’re from, conversion and time to purchase
Check your pulse: study retention and churn rates as the heartbeat of your business
Monitor the money: know your monthly recurring revenue, expenses and profit
Know their worth: calculate your client’s average lifetime value, which drives revenue
Make it happen: schedule a weekly KPI hour to identify issues and monitor trends

When you keep eyes on the right data as a studio owner, you get valuable insights to make informed decisions. Unlock power and peace of mind in Episode 688.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N