Podcast Episode 005: 5 Steps to a $104,000 Promotion {On a Budget}

When I had multiple businesses, I was constantly running promotions.

Some would last a month, some would last 6 weeks. There was no rhyme or reason why I was promoting something except to get people in the door.

But promotions are SO much work and I just had enough.

In 2012, we decided no more pushing, promoting, selling all the time.

We wanted to use scarcity to our advantage so only allowed for 3 promotions a year. Not only did we do less amount of promotions, but we also ran them for shorter amount of time.

And the result? Multiple 6 figure sales.

What we discovered was that we would build so much momentum and customers had a really strong sense of missing out. People came rushing through our doors!

Want to hear how we structure our promotions for this level of success?

Listen to Episode 005: 5 Steps to Planning a 6 Figure Promotion

In this episode, you’ll learn:

  • How to pull customers in the door using scarcity without feeling sleazy. Scarcity is the #1 reason people buy so you better use it!
  • What my formula is to find small smaller layers of expectations to determine how many new clients you need to reach to get to your revenue goal. No more random actions. I want to empower you to take intentional action.
  • Why it’s important to track what percentage of your advertising is coming from which medium. There are so many tools that we have at our disposal today can help us do just that.
  • How important recognitions and rewards are for your staff and how it boosts productivity. This can happen a variety of ways – not just money.

Don't forget to join us in the Ready Aim Empire Facebook group by clicking here

Make sure to download your free workbook, Power and Strategy of a challenge by clicking here where I walk you through setting up your own promotion.

Power and Strategy of a Challenge


With Grit + Gratitude,



Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now