The
Podcast

Podcast Episode 007:The Good, The Bad and The Ugly of our First 9 Months {and first 500K}

Do you spend too much time making things juuuuust right before you put them out there?

I struggle to this day trying to get over my perfectionism paralysis.

It began when I invested $5,000 for my website before I even officially “started” my business.

This was a HUGE investment for me.

We laid out an initial brand, and my website became the biggest thing I was concerned with.

Here’s where the mistake happened. I wanted to make sure I never experienced website shame and I could come out the gate running.

I signed the initial contract on August 5th, paid my first payment on August 12, and my website wasn’t done until MARCH of the next year because it was completely custom.

Seven months were wasted just because I was consumed with having a perfect website. I lost 7 months of foundation for my website.

Get something out there rather than delay for perfection.

That’s just one of the many lessons I learned during my first 9 months of business.

So listen to Episode 007 and hear more of the first year hurdles I had to face. I’m sure we have similar stories….

In this episode, you’ll learn

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
  • Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
  • Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
  • When starting any business, you really need one core product that you will refine down to make exceptional
  • There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
  • Why you need to be really cautious with who you’re investing in when putting out cash early on
  • There are 6 critical lessons I learned in doing my first webinars and beta test
  • What key improvements I made when doing my first “real” launch and still more lessons I learn to keep perfecting the launch process
  • There is almost always money being left on the table when pricing product – be confident about your value

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Recommended Episodes

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Emma Barry

    Although running your studio may feel all-consuming (I get it!), don’t neglect to keep an eye on how the fast-evolving fitness industry landscape ultimately can impact your day-to-day. Get food for thought on the global trends reshaping the sector in Episode 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry, CEO &

    Listen Now

  • How to Grow a Boutique Fitness Studio Without Burning Out

    You didn’t open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can’t scale—or even survive.  Burnout shouldn’t be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

    Y’all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio’s operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026:

    Listen Now