Podcast Episode 16: 3 Ways to Answer my Least Favorite Question- How much do you cost?

Imagine yourself as an art connoisseur.

If I were to ask you to evaluate a Monet today, where would you start?

The paint strokes?

The age of the painting?

The artist?

Well it’s actually the price.

In this case, the higher its priced, the greater its value to the world and the lower the price, the greater it’s chance for investment.

What you’d be leaving out is what makes the price.

This includes the painting’s provenance, it’s place in history, it’s place in the artist’s body of works.  And, the ironic thing…the higher the value in paintings.

That’s how you should think about your pricing when it comes to your business.

Listen in on Episode 16 and you’ll learn

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is the one question you need to answer to know if you hold value for the customer?
  • How to re route the conversation with social niceties
  • How to re route the conversation to a more direct way of asking what you need to know
  • Learn the best way to ask potential clients what they didn’t like about the last service provider
  • How to identify why they did not ask the last service provider they contacted

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,


Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now