The
Podcast

Podcast Episode 16: 3 Ways to Answer my Least Favorite Question- How much do you cost?

Imagine yourself as an art connoisseur.

If I were to ask you to evaluate a Monet today, where would you start?

The paint strokes?

The age of the painting?

The artist?

Well it’s actually the price.

In this case, the higher its priced, the greater its value to the world and the lower the price, the greater it’s chance for investment.

What you’d be leaving out is what makes the price.

This includes the painting’s provenance, it’s place in history, it’s place in the artist’s body of works.  And, the ironic thing…the higher the value in paintings.

That’s how you should think about your pricing when it comes to your business.

Listen in on Episode 16 and you’ll learn

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is the one question you need to answer to know if you hold value for the customer?
  • How to re route the conversation with social niceties
  • How to re route the conversation to a more direct way of asking what you need to know
  • Learn the best way to ask potential clients what they didn’t like about the last service provider
  • How to identify why they did not ask the last service provider they contacted

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]

    Listen Now

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now