The
Podcast

Podcast Episode 21: Crash and Learn with Melissa Burkheimer

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Melissa Burkheimer, a premium sales page designer (and busy mom of 2 boys), for online marketing experts and thought leaders whose launches produce six and seven-figures! {P.S. – she makes my sales pages too!}

Listen in on Episode 21 and you’ll learn

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to transition from charging by the hour to a more profitable business model
  • How Melissa started working with James Wedmore
  • Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shining business
  • How she built her business without an email list or web presence
  • Melissa’s plans to grow her business in the near future
  • How Melissa has built her business to work around her life instead of living her life around her business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

  • The 3 Pillars of Brand Positioning

    Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.  That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode…

    Listen Now

  • Boosting Studio Growth with Momence

    Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar?  Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Drmota, the CEO of Momence, an all-in-one software…

    Listen Now

  • Building Your Brand on a Budget

    Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand.  Coach Elle (who also happens to be a designer!) guides you through the…

    Listen Now

  • Cultivating Your Core Values as a Business

    Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?  You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows:  Common core values include integrity, collaboration,…

    Listen Now