Podcast Episode 21: Crash and Learn with Melissa Burkheimer

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Melissa Burkheimer, a premium sales page designer (and busy mom of 2 boys), for online marketing experts and thought leaders whose launches produce six and seven-figures! {P.S. – she makes my sales pages too!}

Listen in on Episode 21 and you’ll learn

How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
That she was able to transition from charging by the hour to a more profitable business model
How Melissa started working with James Wedmore
Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shining business
How she built her business without an email list or web presence
Melissa’s plans to grow her business in the near future
How Melissa has built her business to work around her life instead of living her life around her business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

Balancing Passion With Profit

So many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years…
Listen Now
Instruct & Inspire: Teacher Training – What Type of Teacher Training Should I Have?

Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind. So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire:…
Listen Now
Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Training?

Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have…
Listen Now
Instruct & Inspire: Teacher Training Series Intro

Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633,…
Listen Now

The
Podcast