Podcast Episode 21: Crash and Learn with Melissa Burkheimer

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Melissa Burkheimer, a premium sales page designer (and busy mom of 2 boys), for online marketing experts and thought leaders whose launches produce six and seven-figures! {P.S. – she makes my sales pages too!}

Listen in on Episode 21 and you’ll learn

How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
That she was able to transition from charging by the hour to a more profitable business model
How Melissa started working with James Wedmore
Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shining business
How she built her business without an email list or web presence
Melissa’s plans to grow her business in the near future
How Melissa has built her business to work around her life instead of living her life around her business

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

If you liked this episode...

then you'll love these too!

Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)

Last week, we spoke to Mindy Totten (a licensed massage and bodywork therapist with a focus on craniosacral therapy) about the pivotal role bodywork will play in the future of boutique fitness. And today, we’re continuing that conversation! If you’re looking to move your studio to a wellness model, you’ll probably be hiring a lot […]

Mindy Totten and the Future of Bodywork (Part 1)

As we move into a new era of boutique fitness, studios are going to have to pivot to reflect the needs and demands of a clientele that are looking for a more holistic approach to fitness. They’re more aware of their bodies than they’ve ever been before and they’re looking for ways to heal themselves […]

Dealing With the Delta Variant

This wasn’t an easy episode for me to record. Earlier this year, I remember feeling extremely hopeful for the state of the boutique fitness industry, with the mask mandates being overturned and social distancing restrictions being relaxed. But then, we got hit with the Delta Variant, and things feel like they’re back to square one. […]

What Pandemic Pivoting Looks Like

We have a double treat for you today! In this episode, we won’t be talking to just ONE rockstar studio owner … we’ll be picking the brains of two! Today, we’re chatting with Siobhan O’Malley and Patricia Carrera! Siobhan and Patricia own studios in Northern California and Hawaii respectively, and in this episode, they go […]

Stay up to date!

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.