The
Podcast

Podcast Episode 37: What $72,315 of Facebook Ad Spend Has Taught Me

Facebook Ads.

Two words that make people either shrill with excitement or cringe with disgust.

I’m definitely the one who gets excited when it comes to Facebook Ads.

In my businesses, I’ve gladly spent over $72,000 in Facebook Ads. My husband Dan about had a heart attack when he saw this for the first time.

But then, I showed him what our return on investment was and he was shocked.

Facebook Ads have become a no-brainer for me and my businesses.

Before Facebook Ads were an opportunity (about 5-6 years ago), I would spend money on traditional advertising platforms like newspapers and magazines.

I would throw money at those random free magazines stands, hoping and praying people would pick one up and see our ads.

Meanwhile, I was posting on Facebook just as a daily update and blog opportunity. I saw great returns when people would click those posts and become customers.

So when the organic reach was dwindling, I knew that if I spent my ad budget on Facebook, it would get me much better returns than those traditional advertising routes. It truly was a no-brainer.

To be able to get the same return on investment that I was getting from Facebook ads for $72,000, I would’ve spent $350,000 with traditional advertisers. I call that the bargain of the century!

Want to know how Facebook Ads have worked for me?

Listen into Episode 037 and you’ll learn:

  • The difference between Facebook ads and other advertising media
  • What are the four components to a successful Facebook marketing funnel?
  • What is a giveaway lead magnet?
  • How to target specific neighborhoods with your Facebook ads
  • What is retargeting and how does it work?
  • All about Facebook pixel installation
  • The best ways to use promo reminder ads
  • Why you should start using video within your Facebook ads

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now