The
Podcast

Podcast Episode 38: A Deep Dive Into Building A Thriving Non-Profit In Less Than One Year

I’ve got some special guests on the show, spotlighting the incredibly overwhelming sex trafficking problem in the United States.

Jeff Keith & Jeff Tiegs of Guardian Group are with me today. They have a nonprofit that is operated employ special ops veterans to assist law enforcement in combating sex trafficking of minors in the United States.

This may not be the most exciting topic, but it doesn’t make it less important.

I know you probably are passionate about certain charities or initiatives. Maybe you’ve even thought about starting a nonprofit to bring about opportunities and change.

Don’t let people fool you – you can run a successful nonprofit and still make money. There are just a few distinct differences, but generally the numbers can be the same.

Both Jeffs expressed how creating a 10 year plan was absolutely crucial in order to make the big changes they wanted to.

During their special ops training, they didn’t see a targeted map of missions – they saw a globe. They were taught early on to leverage their capabilities to accomplish more.

Listen into Episode 038 and you’ll learn:

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
  • Why is this topic so taboo to talk about?
  • This is how predators lure children
  • Why there is a focus in bringing all different teams together to stop this demand
  • How is the hospitality and travel industry involved?
  • How to quantify success in a non-profit organization
  • How to get engaged or donate through Guardian Group to help these children

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé Kuecker

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now