Podcast Episode 38: A Deep Dive Into Building A Thriving Non-Profit In Less Than One Year

I’ve got some special guests on the show, spotlighting the incredibly overwhelming sex trafficking problem in the United States.

Jeff Keith & Jeff Tiegs of Guardian Group are with me today. They have a nonprofit that is operated employ special ops veterans to assist law enforcement in combating sex trafficking of minors in the United States.

This may not be the most exciting topic, but it doesn’t make it less important.

I know you probably are passionate about certain charities or initiatives. Maybe you’ve even thought about starting a nonprofit to bring about opportunities and change.

Don’t let people fool you – you can run a successful nonprofit and still make money. There are just a few distinct differences, but generally the numbers can be the same.

Both Jeffs expressed how creating a 10 year plan was absolutely crucial in order to make the big changes they wanted to.

During their special ops training, they didn’t see a targeted map of missions – they saw a globe. They were taught early on to leverage their capabilities to accomplish more.

Listen into Episode 038 and you’ll learn:

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
  • Why is this topic so taboo to talk about?
  • This is how predators lure children
  • Why there is a focus in bringing all different teams together to stop this demand
  • How is the hospitality and travel industry involved?
  • How to quantify success in a non-profit organization
  • How to get engaged or donate through Guardian Group to help these children

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé Kuecker

Recommended Episodes

  • Surviving Strong: The building of my brand with Susan Holden

    There’s more to living than not dying.  That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.  The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.  […]

    Listen Now

  • Your CEO Day Makeover

    Being a small business owner can be exhausting.  You have to show up every single day, juggle multiple roles, and put out a never-ending stream of fires – all while your to-do list turns into a bottomless pit of misery. And to top it all off, at the end of each quarter, you’re no closer […]

    Listen Now

  • Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

    What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand? Your Customer Experience. Y’all, customer experience isn’t simply about whether your members have a good time in the classroom. It’s about every single interaction a customer has with your studio – and it […]

    Listen Now

  • Series 1 Crucial KPIs: Overhauling Profits Through KPIs

    As a studio owner, you know you can’t guess your way to success.  You need facts, numbers, and data – quantifiable metrics that measure the health of your business and give you an insight into your growth and progress.  In other words, you need to start tracking your KPIs (Key Performance Indicators). But here’s the […]

    Listen Now