The
Podcast

Podcast Episode 54: Crash & Learn with Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I just had to pop in and share something I was writing out that was a big marketing lesson that y’all will want to hear about.

Listen in on Episode 54 and you’ll learn

  • What is “hope marketing”?
  • Why I used a trifold approach for my promotion
  • How I was able to create a traditional and digital plan to bring potential customers through the door
  • The way I took an older marketing approach and made it work for me
  • How I was able to make a six-figure profit in a 12-hour sale!
  • How a “crash” has profoundly changed the way I do business and handle marketing

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now

  • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

    Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

    Listen Now

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now