The
Podcast

Podcast Episode 54: Crash & Learn with Lisé Kuecker

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I just had to pop in and share something I was writing out that was a big marketing lesson that y’all will want to hear about.

Listen in on Episode 54 and you’ll learn

  • What is “hope marketing”?
  • Why I used a trifold approach for my promotion
  • How I was able to create a traditional and digital plan to bring potential customers through the door
  • The way I took an older marketing approach and made it work for me
  • How I was able to make a six-figure profit in a 12-hour sale!
  • How a “crash” has profoundly changed the way I do business and handle marketing

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Is Your Social Life Your Studio?

    Welcome to this bonus podcast episode! If your studio has become your social life, creative outlet and full-time emotional ecosystem, you just might be barrelling toward burnout.  You’re definitely not alone. In Episode 692: Is Your Social Life Your Studio?, Coach Caroline dives into practical ways to reclaim your energy, identity and joy outside of…

    Listen Now

  • Your Economy-Proof Plan, Part 1

    Today’s economic and geopolitical volatility can cause uncertainty even among the best business plans. Focus on what you can control in your studio to navigate these waves.  Join Business Coach Matt Hanton and me in this series for in-the-trenches insights on how to stay steady in the storm, starting with Episode 691: Your Economy-Proof Plan,…

    Listen Now

  • Everybody's Talking About You: Harnessing the Power of Referrals

    Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they’re already pre-sold and more likely to convert.  Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power…

    Listen Now

  • How to Turn Your Studio Around — Part 3

    People aren’t coming to your studio for your Reformers, your music or your plush towels. They’re craving memorable experiences and genuine connection to keep them coming back.  If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around — Part 3 to ensure…

    Listen Now