The
Podcast

Podcast Episode 79: {Epic Mindset Shifts}This Is Why I Stopped Shopping For the Cheapest Leads and Started Embracing Higher Cost Marketing {With Way Bigger Returns}

There are two reasons why I decided to stop shopping for the cheapest leads.

When I got started marketing my business, I wanted to be exposed to as many people as possible.

I wanted everyone to know me, see me, want to work with me!

I embraced the more is more approach, as in the more people who heard me, the more chances for my brand to stick along with more abilities to really really grow this business.

It meant that I had tons of people coming to me, but really weren’t the right fit for my business.

This results in a waste of marketing dollars.

And when I started looking at my numbers, I thought there’s got to be a better way.

My team was wasting so much time weeding out the wrong people.

We really wanted to find that IDEAL person.

So listen into Episode 079 and you’ll learn:

  • Why I invested in higher priced marketing, instead of looking for the cheap deal!
  • How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
  • How I discovered “less is more”
  • How to calculate your Average Lifetime Client Value
  • How to map out your revenue sources and how to understand their thresholds

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Y'all, You've got a gold mine inside you, and it's time to dig it out. Think your expertise is just reserved for you? Think again.  In Episode 602, we're diving deep into the world of teacher training programs.  Here’s the breakdown: Your knowledge is more than power—it’s profit.Sooo tune into Episode 602 and we’ll go…

    Listen Now

  • Boutique Bliss: Mastering Mind, Body, and Business

    Y'all, What’s your superpower?  For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Jasmine's story proves mindfulness doesn’t just build a better body… It builds a better business and community. So plug in and…

    Listen Now

  • 7-Figure studios 600th Episode Celebration

    Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.  Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique…

    Listen Now

  • Big Box vs Boutique: The strategies that big box has used for years that you need to steal today

    Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: If you've been looking for a sign to shake things up – this is…

    Listen Now