The
Podcast

Podcast Episode 83: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1}

This is really tough, y’all, but I hope I can ease your anxiety around this topic.

There’s really two types of companies you can have:

  • Walmarts – rely on the cheapest prices possible with tons of volume
  • Premium packages – higher level of service and earnings

It is obvious which ones of those two I chose to be.

Because remember – to make $100,000, you can either get 10 people to pay $10,000 versus 100 paying $1,000 vs. 1,000 people paying $100.

I’ve always thought I would go in the shortest and simplest period of time to get to my goals.

On top of that, I like that high-tough environment. It’s really where I thrive.

But I can remember when I had to face a low cost competitor. Our services averaged around $150/month and they were doing the same type of service for $40-$50/month.

So we were 3 times more expensive. I really was devastated because we were in a town of 4,000 so any competition was really going to hit our business hard.

I decided to turn to my parents who were really incredible entrepreneurs and they gave me some fantastic guidance on how to turn this around.

Listen into Episode 083 and you’ll learn:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves

 

LINKS:

TEXT ‘GETMYEMAIL’ to 44222 Or CLICK HERE for the $100,000 email

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Knowing your Competition with Coach Heather Plum

    Yall, Guess what?  In the world of boutique fitness…your competition isn’t the villain in your success story.  They could be the hero!  Let me explain. In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential.  Here’s the juicy details: So, what’s the bottom line? Your competition is a…

    Listen Now

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now