The
Podcast

Podcast Episode 84: Crash & Learn with Mike Kim

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to Mike Kim, a marketing consultant and business coach that specializes in branding. Mike has this incredible ability to tell a story.

Since Mike’s first day in the C-Suite of the corporate world, he was plotting to get out of there. I think you’ll find a lot of commonalities with Mike’s story.

Listen in on Episode 084 and you’ll learn

  • What is a “thought leader”?
  • What are the three parts that identify a personal brand?
  • Why it is important to not be so focused on having every piece of work or content your masterpiece – progress over perfect!
  • Why conveying trust is one of the most important things to do when branding
  • Your marketing is in your personal story…
  • Why does your branding need “stickiness”?
  • Endings are just as natural in life as beginnings
  • How to wake up to passion and purpose

LINKS:

Necessary Endings by Dr. Henry Cloud

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now