The Business of Boutique Fitness
085: A Low Cost Competitor is Killing Me…What Do I Do? {Part 2}
We’ve got part 2 of dealing with a low cost competitor here.
It takes something very different to be a competition killer – a lot of layers, a lot of systems, and a lot of strategy.
It’s completely possible for you to rule your market place no matter if you’re in the biggest city or the smallest town.
We’re discussing the marketing side of things to really crush the competition.
I spend an enormous amount of time and energy on marketing because I know that pulling the right clients through the door is the problem most of the time.
You have to make sure you have the packages, the education and sales systems to really bring them on long-term. But if you have those, all you have to do is draw the right people through the door.
My marketing program was vastly effective once I saw my first round of competition.
I could pretty much rely on most people walking through my door.
I was growing relatively fast in the small community, but after 2 years, our normal walk-ins just sort of disappeared. They started going to the other person first because they were a whole lot cheaper.
It meant that my marketing message really needed to change.
However, I’m immensely grateful for that time because I learned how to build amazing opt-ins and content that would draw in my customers.
I’ve used these in each and every one of my businesses. Seriously.
And trust me you’ll want to get your hands on the $100K email because by now, it’s actually generated us well over a million dollars. Check underneath the Links to get your copy!
Listen into Episode 085 and you’ll learn:
- The difference between yelling to the masses and whispering to your ideal client
- How to design a luxury opt-in!
- What is a nurtured email sequence (and how I execute it)?
LINKS:
Episode 008: 3 Ways You Need to Use Google Ads for Your Business Today
TEXT ‘GETMYEMAIL’ to 44222 or CLICK HERE for the $100,000 email
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With grit + gratitude,
Xo Lisé
