Podcast Episode 103: How one Houston Pilates Studio Owner Is Thriving Under Tough Economic Conditions, Growing Her Profits Their Highest Levels in 9 Years and Finally Enjoying Some Well Deserved Free Time

Have you always knew you wanted to be an entrepreneur?

I have, but my incredible guest Melanie Masser didn’t always know.

She actually started out as a professional ballerina for 15 years before even entering the pilates space.

As she was working in these studios, she realized something about herself – she didn’t enjoy teaching in group environments.

Most studios are in a large space with tons of equipment and that just wasn’t Melanie’s ideal work environment.

So as she built up her clientele and found herself needing a quiet space to practice.

She found the perfect place that wasn’t anymore than what she was already renting from a larger studio.

And she took the leap into entrepreneurship!

And this is where I want to interject to remind you that it’s so important that we build a business around what’s right for us.

You can be successful if you’re doing just group. You can be successful doing all 1-on-1s. You can be successful in any of these things and there are commonalities of how you’re going to package and price your services that works across all those dynamics.

So listen into Episode 103 and you’ll learn:

  • How Melanie was able to use her weakness as a positive catalyst into entrepreneurship
  • How being a professional dancer helped her with the stresses of becoming a Pilates instructor
  • The ways she was able to make decisions when her business was going through ups and downs, month-after-month…
  • Memberships changed Melanie’s business!
  • The one biggest things she’s learned since her business has taken a new direction


To learn when our next free live training on The 7 Lessons I Learned Creating 7-Figure Studios goes live, text ‘Waitlist’ to 44222 or head to

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Knowing your Competition with Coach Heather Plum

    Yall, Guess what?  In the world of boutique fitness…your competition isn’t the villain in your success story.  They could be the hero!  Let me explain. In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential.  Here’s the juicy details: So, what’s the bottom line? Your competition is a…

    Listen Now

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now