Podcast Episode 133: You’re ready to launch your next big training or workshop. Here’s how to make it a thriving success.

Once upon a time you had a brilliant, beautiful dream.

Maybe it was to finally share the teaching methodology, you’ve built, nurtured and passionately planned…

Maybe it was the weekend workshop on a topic so near and dear to your heart, you’ve been bursting at the seams to share…

Or, maybe, it’s the week away in Tulum, and the fourteen slots you need to fill to make it a success {cause seriously, who’s gonna pass up Tulum?}.

No matter what, you’ve got the idea down pat.

Now, you need the people {and the plan} to make it happen.

And, it takes four key steps to get there:

Right Pricing {if this isn’t right, nothing is}:

Yes, pricing is subjective.

Good news is, you’re in charge.

Bad news is, since you’re in charge, you’ve gotta put a dollar figure on your services.

Best news is, that I’m here to help.

2. Right People {‘cause it’s easy to waste lotsa dollars on the wrong ones}:

Nothing’s gonna roll right on the marketing side if you don’t know exactly who you’re targeting.

So we’re gonna figure this out before you spend a dime {or a few hundred} on the wrong ones.

3. Right Marketing Plan {and no, basic FB ads aren’t gonna cut it}:

Oh, dear, darlin' marketing plan. Without one, you’re up a creek without a paddle {and missing those really important people to make this a success}.

Good news is, there are some basics that can nearly guarantee success.

4. Right Follow Through {cause without this no one’s actually gonna sign up}:

Marketing is step one. Actually getting people to say “yes” is another story.

So let’s lay out a plan to actually make that happen.

On this Episode, I’m sharing:

How to find the best offer – and why you should set your pricing upfront
Why I recommend a flat fee for guest speakers (with a few exceptions)
How to set your demographic before diving in to the marketing
Targeting and re-targeting strategies
Imagery and landing pages need special consideration!
Why email sequences should be as personalized as possible
Why is online chat can be very helpful…
The four types of buyers you’ll encounter

With grit + gratitude,

Lisé

Recommended Episodes

How to Test New Class Formats Without Losing Money

Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance. It’s a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money. Testing
Listen Now
Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026

In today’s competitive boutique fitness market, “good” simply isn’t enough. If your brand isn’t current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714: Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026.
Listen Now
What to Do in Your Boutique Studio Business in March

Y’all, if you take your foot off the gas in March, your studio’s likely to have a long, quiet summer. While you’re still in the busiest quarter of the year, this should be a leverage month. Focus on intentionality, exploration and creativity now. Join Lisa Taylor and me for your must-do list in Episode 713:
Listen Now
The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It’s doing the hard work, staying passionate and embracing who you are. Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker
Listen Now

The
Podcast