The
Podcast

Podcast Episode 133: You’re ready to launch your next big training or workshop. Here’s how to make it a thriving success.

Once upon a time you had a brilliant, beautiful dream.

Maybe it was to finally share the teaching methodology, you’ve built, nurtured and passionately planned…

Maybe it was the weekend workshop on a topic so near and dear to your heart, you’ve been bursting at the seams to share…

Or, maybe, it’s the week away in Tulum, and the fourteen slots you need to fill to make it a success {cause seriously, who’s gonna pass up Tulum?}.

No matter what, you’ve got the idea down pat.

Now, you need the people {and the plan} to make it happen.

And, it takes four key steps to get there:

  1. Right Pricing {if this isn’t right, nothing is}:

Yes, pricing is subjective.

Good news is, you’re in charge.

Bad news is, since you’re in charge, you’ve gotta put a dollar figure on your services.

Best news is, that I’m here to help.

2. Right People {‘cause it’s easy to waste lotsa dollars on the wrong ones}:

Nothing’s gonna roll right on the marketing side if you don’t know exactly who you’re targeting.

So we’re gonna figure this out before you spend a dime {or a few hundred} on the wrong ones.

3. Right Marketing Plan {and no, basic FB ads aren’t gonna cut it}:

Oh, dear, darlin' marketing plan. Without one, you’re up a creek without a paddle {and missing those really important people to make this a success}.

Good news is, there are some basics that can nearly guarantee success.

4. Right Follow Through {cause without this no one’s actually gonna sign up}:

Marketing is step one. Actually getting people to say “yes” is another story.

So let’s lay out a plan to actually make that happen.

On this Episode, I’m sharing:

  • How to find the best offer – and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few exceptions)
  • How to set your demographic before diving in to the marketing
  • Targeting and re-targeting strategies
  • Imagery and landing pages need special consideration!
  • Why email sequences should be as personalized as possible
  • Why is online chat can be very helpful…
  • The four types of buyers you’ll encounter

With grit + gratitude,

Lisé

Recommended Episodes

  • Exercise and Cancer: Science and Guidance for Fitness Professionals

    Cancer affects everyone.  Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss.  And yet, boutique fitness studios can play a significant role in coping with cancer.  So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science…

    Listen Now

  • Mindset Matters:Money – The Beliefs That Are Erasing Your Profits, One Thought at a Time

    What’s critical to making, managing and multiplying money?  Not your financial savvy. Not your accountant. It all starts with your beliefs.   So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time.  In Episode 613, Coach Alina walks you through the…

    Listen Now

  • Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future

    Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and…

    Listen Now

  • Mindset Matters: Building Boundaries without Guilt

    Boundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing.  And fundamental.  In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and…

    Listen Now