Rachel and Lauren Piskin got introduced to my life in a roundabout way.
You see, my first Pilates certification was with The PhysicalMind Institute.
Lauren, after decades of establishing herself as a go-to fitness professional with organizations such as CBS, opened the PhysicalMind’s NYC certifying studio, and quickly became an icon that I’ve kept on my radar for years.
Fast forward just a few years, and her daughter, Rachel, joined her to develop, The Reinvention Method and Chaise Fitness.
What do I love about this duo?
Well, they’re the first mother-daughter duo I’ve had the chance to spend time with on this journey {and my momma who’s been alongside me was doing a happy dance that we weren’t the only one}.
They each bring unique strengths to the table, but both lead with a visionary mindset as to what boutique fitness should be….
And, what’s that you ask?
Customer driven…
Extraordinary experiences…
Staff that embody the family this business literally is…
And, a growth plan to take the same stellar service throughout the country as they franchise their model.
What sets them apart from the masses is their drive to build a methodology so distinct that there are no competitors, so well taught that every customer has an amazing experience, and with a team so strong that you can grow a multi-location business with the operational systems to make it, well, almost easy.
Join me on this episode as we share:
- You can always start over!
- Why Lauren got certified in Pilates and how she applied it to her niche
- Rachel’s journey in transitioning from a career in dancing to running a business with her mother
- The one thing that sets them apart from other businesses
- How they’ve used internal referrals as the number one source of new business
- Ways they maintain relationships with their community
- Why they hold their certifications like an audition!
- The importance of developing your staff
With grit + gratitude,
Lisé
