The
Podcast

Podcast Episode 161: These Are Your 3 BIGGEST Competitors {and this is exactly what you need to do to stand your ground against them}

You have competition.  

This is likely not shocking {or if it is, you and I need to have a little chat}.  

But, who your real competition is, likely looks far different than the devilish client stealers down the street you’ve been staring daggers.  

In fact, as we began surveying hundreds of our studio owner’s clients over the last year, I was personally in for the shock of my life. The real competition, well, it was nothing like what I’d bet on.  

So without further adieu, let’s take a look at the three biggest competitors you likely have {and thank all those clients for spilling the beans so we could actually create some major systems to combat them}.  

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways you can differentiate your business from the online competition
  • The role accountability and community will play in the decision-making process of your customers
  • The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  • How to overcome price objections and which clients to focus on
  • The one metric that you need to start tracking now

LINKS:

Planet Money Podcast Episode 

“Here's what it takes to be a ClassPass superuser”

With grit + gratitude, 

Lisé

Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now