The
Podcast

Podcast Episode 170: Meet Olivia Allnutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.

Organizations, causes, and the like attempt to do it all the time and often fall short.  

Some achieve it on a local scale, others nationally…

Neither case is easy.

With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there's a particular element of making a movement where it's almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.  

So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…

Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.

Olivia Allnutt HeadshotI had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.

In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia Allnutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.

Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system
  • How it was started {and became a huge trend in the process}!
  • How they got the necessary feedback to develop other programs
  • How the markets differ in various countries
  • Marketing strategies for online business
  • The highs {and lows} of offering teacher training
  • Why niching down is often the best strategy for a studio

With grit + gratitude,

Lisé

Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now