Podcast Episode 170: Meet Olivia Allnutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat. Organizations, causes, and the like attempt to do it all the time and often fall short.   Some achieve it on a local scale, others nationally… Neither case is easy. With factors […]

February 2, 2023

READY AIM EMPIRE : Podcast Episode 170: Meet Olivia Allnutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.

Organizations, causes, and the like attempt to do it all the time and often fall short.  

Some achieve it on a local scale, others nationally…

Neither case is easy.

With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there's a particular element of making a movement where it's almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.  

So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…

Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.

Olivia Allnutt HeadshotI had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.

In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia Allnutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.

Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system
  • How it was started {and became a huge trend in the process}!
  • How they got the necessary feedback to develop other programs
  • How the markets differ in various countries
  • Marketing strategies for online business
  • The highs {and lows} of offering teacher training
  • Why niching down is often the best strategy for a studio

With grit + gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close