Podcast Episode 198: Meet Jill Dailey, Founder of The Dailey Method and Leader of 65 of the Strongest Franchisees You’ll Ever Meet

When I first set out to start a podcast, my goal was to show the myriad of ways and methods studio owners and wellness experts could make their mark on the industry. With, of course, plenty of actionable strategies and tactics woven in as well.  

And over the course of the last (almost 200!) episodes, I’ve had the opportunity to speak with just about every type of leader in the movement space imaginable… from instructors to content creators to modality innovators, you name it; I think both me, you, and all the fabulous Ready. Aim. Empire. listeners have discovered there is simply no shortage of ways to make your dream come to life and impact lives at whatever scale you desire.

jill-270x270With that in mind, I’m so excited to bring you my conversation with today’s guest, Jill Dailey, creator of The Dailey Method, because she is genuinely building an empire.

However, she’s doing it in pure expert style by navigating an organic growth path that’s distinctly different.

See, Jill never set out to start a franchise. But she did set out to create impact and cultivate a community, and she did it by founding the first modern-day barre studio on the West Coast.

Then, with time, demand (from both clients and instructors), as well as clearing the hurdles of fear that come from birthing a franchise, The Dailey Method has grown to over 60 studios in 4 countries, and now has an emerging online platform that allows students to take Dailey whenever, wherever.

Like I said, this powerhouse woman is the head of an empire and I can’t wait for you to gain insights from her on how to craft a calculated growth strategy, maintain expertise by always having the mind of a student, scaling intentionally and intelligently, and so much more.

With grit & gratitude,


P.S. – We’re about to open the doors to our signature program for any studio owner looking to grow their profits, scale their business, and create abundant freedom in their life. Click here to join The Client Cure waitlist and be the first to know when you can join.


In this episode you’ll learn:

  • How Jill quickly discovered that she could create greater impact by offering group fitness vs. 1:1
  • The most significant concern that Jill faced when growing The Dailey Method and how she overcame it
  • The highlights of what makes her method distinctly different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
  • The journey of growing from a small west coast studio to an international brand with both brick and mortar and online components to her “lifestyle-based” business model


Resources mentioned in this episode:


Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now