Podcast Episode 199: Are your Facebook Ads Failing? How to Ensure Your Facebook Marketing Dollars Have Serious ROI – Part 2

Welcome to Part 2 of our Profitable Facebook Ads series!

In case you missed it, in Part 1 my marketing director, Nikki, and copywriter, Danielle discussed the importance of setting expectations for your Facebook ads, how to craft a winning strategy, and tips to for your everyday page activity to help give your ads a leg up.

These are all critical pieces of a compelling and profitable Facebook ads campaign, so if you’ve yet to listen to Part 1, click here to give that a listen first!

Now in Part 2, we’re getting into the nitty-gritty…

Copy, headlines, images, placement, oh my!

I know it can feel like there are a million factors at play, and even though it’s not nearly a million, it is several, and they’re all facets of your ad campaign that will affect how your audience engages with, and ultimately converts, with your ads.

This is the meat and potatoes of making sure you’re actually making money with your ads and not throwing your marketing budget out the window, so plug in those earbuds and fire up your Notes app, because you’re going to want to remember these takeaways next time you’re in Ads Manager.

Things you will learn in this episode:

  • How to determine what type of ad copy will work best for your offer and audience, plus tips for making sure you don’t get the dreaded ad rejection from Facebook due to copy.
  • How to decide on which style of visually compelling images to pair with your ad copy for greater impact
  • What ad creative elements your market is most responsive to, and how to test and measure it so you can optimize your ads and get the best bang for your ad budget
  • Factors to look at when attributing revenue so you can see how much of a return you’re gaining on your investment, and more!

With grit & gratitude,

P.S. – We’re about to open the doors to The Client Cure, our signature program to help you grow your studio’s profits, scale, and create abundant freedom in your life. Click here to be added to the waitlist!

Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now