The
Podcast

Podcast Episode 223: Skip the Automation and 3x Your Business The Fastest Way Possible

I used to be head over heels in love with automation. Using a website to sell for us while our sales team was sound asleep? I loved it… and I was taking full advantage of it.

But that love affair ended when I realized my clients were missing a vital milestone in their journey. Namely, my personal touch and an opportunity to get to know me.

See, I firmly believe the most valuable tasks in your business {and those sweet spots where you see the biggest return on your investment} is where you invest your time. You’ll see a client change their life, and by doing that, you’re changing the world, person by person.

More importantly, by sharing your time, you create a personal connection — nay, a relationship, with that other human, which is one of the most powerful tools in your selling toolkit. Which is exactly why I turned my back on automation and returned to an old-fashioned sales technique.

Listen in as I share why I fell out of love with automation, how I still kept it around, and incorporated it into my wildly successful selling strategy.

In this episode you’ll learn:

  • What made me fall out of love with automation but still kept it around and mixed it with another sales ingredient for a new, special blend
  • Why your clients buy from you vs the studio down the street
  • The 3 top super-easy ways I love to deliver a personal touch to my clients {with a complete breakdown so you can swipe my strategies!}

With Grit & Gratitude,

Lisé

 

Recommended Episodes

  • How to Test New Class Formats Without Losing Money

    Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance.  It’s a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money.  Testing

    Listen Now

  • Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026

    In today’s competitive boutique fitness market, “good” simply isn’t enough. If your brand isn’t current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714:  Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026.

    Listen Now

  • What to Do in Your Boutique Studio Business in March

    Y’all, if you take your foot off the gas in March, your studio’s likely to have a long, quiet summer. While you’re still in the busiest quarter of the year, this should be a leverage month.  Focus on intentionality, exploration and creativity now. Join Lisa Taylor and me for your must-do list in Episode 713:

    Listen Now

  • The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

    Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It’s doing the hard work, staying passionate and embracing who you are.  Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker

    Listen Now