The
Podcast

Podcast Episode 226: Meet Heather Ritenour-Sampson, Whose Yoga Tribe is Growing Wildly

Right before the 2016 election, Heather found her dream yoga studio space and one week later, she’d signed a lease.

Her goal? To create a tribe. Her theory is that when we become adults, we miss that sense of belonging that we used to get in settings like team sports or school. That feeling of belonging is a major loss, and one that Heather wants to fill.

Only Heather and her brand-new studio were up against some ingrained old-school beliefs in Screen Shot 2018-06-13 at 9.27.31 PMconservative Minnesota.

Tell me if any of these sound familiar…

… Moms should be home with their kids when they’re little

… Moms shouldn’t be starting businesses that they don’t need to

… You’ve been told {verbally or via shifty side-eye glances} that, “you need to fit into this masculine box of 80-hr weeks, no time for everything, bringing home in the bacon”

… Or the total 180-version of “how cute you have a side hobby that brings in a little bit of extra gravy for your household”

Yup, me too, y’all. My favorite part of this episode is Heather’s beautifully refreshing, take-no-prisoners mindset towards this often-crippling belief that us women can fall prey to.

And how she’s used that to tap into her true power and carve out a small section of her life that doesn’t have anything to do with being a mom, and everything to do with chasing her dreams and ambitions. Just for her.

If your heart butterflied listening to those words, this episode of Ready. Aim. Empire. is a must-listen for you.

In this episode, you’ll learn:

  • #1 reason why your potential clients still have price objections and the real question they’re unconsciously asking themselves
  • THE mindset shift that jump-started Heather’s marketing for her boutique yoga studio so she richly serves her 100+ clients
  • Discover how her revenue from October to December kept climbing {and the shift that ignited those results}
  • What “huge, scary step” did Heather take that I see so many yoga studio owners shying away from?

With Grit & Gratitude,
Lisé

Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now