The
Podcast

Podcast Episode 245: Here’s How One $8 Google AdWords Click Led to $11,389 In Sales {And How to Replicate This In Your Studio}

For too long, I avoided setting up a Google AdWords campaign. When I did finally try AdWords, I gave it a shot for 365 days, spent $6,000, and in return gathered only a handful of viable leads.

Maybe you’re nodding your head, thinking, Yup, sounds about right. AdWords works for eeeeeeeverybody but me.

Lemme tell you: I thought the exact same.

Because, frankly, AdWords is complicated. Their interface makes your eyes cross and a migraine creep in to steal away your motivation.

But I’m here to tell you…

… Google AdWords is a must-have if you want a steady river of leads pouring into your studio. Their audience is 10x bigger than Facebook’s. AND when someone spots your ad, they’re actively seeking a solution.

Meaning: they’re primed to buy now.

In fact, AdWords is the #1 thing I’ve been focused on in the last month with our studios. And I regret waiting so long to use this marketing workhorse that runs effortlessly — nay, effectively — all year ‘round.

In this episode, you’ll learn:

  • Why Google AdWords is perfect for your studio and the type of action-taking leads you need to attract
  • How one $8 ad brought in $11,389 in sales for a business
  • The big differences between Google AdWords and their more-famous counterpart, Facebook Ads
  • How to rein in an outta-control AdWords budget and make it reasonable yet effective…
  • … Plus, my advice on how to get an AdWords campaign set up quickly {with minimal effort on your part}

With Grit & Gratitude,

Lisé

Recommended Episodes

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now

  • Everything You've Been Too Embarrassed to Ask Your Accountant

    I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

    Listen Now

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now