The
Podcast

Podcast Episode 245: Here’s How One $8 Google AdWords Click Led to $11,389 In Sales {And How to Replicate This In Your Studio}

For too long, I avoided setting up a Google AdWords campaign. When I did finally try AdWords, I gave it a shot for 365 days, spent $6,000, and in return gathered only a handful of viable leads.

Maybe you’re nodding your head, thinking, Yup, sounds about right. AdWords works for eeeeeeeverybody but me.

Lemme tell you: I thought the exact same.

Because, frankly, AdWords is complicated. Their interface makes your eyes cross and a migraine creep in to steal away your motivation.

But I’m here to tell you…

… Google AdWords is a must-have if you want a steady river of leads pouring into your studio. Their audience is 10x bigger than Facebook’s. AND when someone spots your ad, they’re actively seeking a solution.

Meaning: they’re primed to buy now.

In fact, AdWords is the #1 thing I’ve been focused on in the last month with our studios. And I regret waiting so long to use this marketing workhorse that runs effortlessly — nay, effectively — all year ‘round.

In this episode, you’ll learn:

  • Why Google AdWords is perfect for your studio and the type of action-taking leads you need to attract
  • How one $8 ad brought in $11,389 in sales for a business
  • The big differences between Google AdWords and their more-famous counterpart, Facebook Ads
  • How to rein in an outta-control AdWords budget and make it reasonable yet effective…
  • … Plus, my advice on how to get an AdWords campaign set up quickly {with minimal effort on your part}

With Grit & Gratitude,

Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now