The
Podcast

Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home}

Losing your mom rocks your world.

Losing your mom tragically when you’re young?

Well, that’s tougher to bounce back from. You suffer from the ugly trifecta of anxiety, stress, depression. Sometimes out of that black night of grief is born an idea so true, beautiful, and honest you can’t help but follow it anywhere.

Screen Shot 2018-09-05 at 5.10.01 PMIncluding back to your hometown.

That is exactly what Maggie Yeung, owner of Homegrown Yoga, did. She’s my guest in this brand-new episode of Ready. Aim. Empire.

After graduating from high school, she did what any girl from a small Kentucky town does: go explore that big, exciting world. Now, she owns a yoga studio ½ mile from the neighborhood she grew up in. You’ll wanna hear how she got from there to here.

In the wake of her mom’s death, she says, “Yoga was the one thing that helped me keep on track.”

That’s exactly what she wants her community to find. She wants them to discover the mental yoga practice — not have a 1-sided physical practice.

Her mission: to break down the mental barriers her small town has against yoga {like “I’m not flexible enough,” “I’m not thin enough,” “I’ve never done it before”} in marketing experiments. And she’s doing it in some pretty doggone fun ways like yoga with pygmy goats or on a castle’s roof.

In this episode, you’ll learn:

  • What Maggie’s athletic background is {and why it tee'd her up perfectly to teach yoga}
  • Who in her life introduced her to yoga
  • Why she picked the small town of Pawleys Island over Charlestown as her first studio’s location
  • How she’s spicing up her studio’s marketing, tapping into her creative side, and connecting with her community in unexpected ways

With Grit + Gratitude,

Lise

Recommended Episodes

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now

  • The dirty ‘S' word…How Sales is really just a Conversation!

    Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service. But let’s be real – if you don’t make enough money to keep the lights on […]

    Listen Now