Episode #258

Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business. There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring… That’s just the tip of the iceberg, and that’s before any of the real fun stuff starts, you know, like getting your first clients and opening […]

February 2, 2023

READY AIM EMPIRE 258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun

Starting a studio is serious business.

There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…

That’s just the tip of the iceberg, and that’s before any of the real fun stuff starts, you know, like getting your first clients and opening your doors!

Although all the “non-fun” parts of business are 100 percent necessary to thrive, there’s a case to be made that fun is also a key ingredient to studio success.

After all, as my guests on this episode explain, “You’re only going to stick to something you enjoy.”

And to be honest, I think that can apply to your clients just as much as it can apply to you as a business owner, and no one exemplifies that better than my friends and clients, Tali and Tammar, the co-founders of Off Road DC.

Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.

But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun.

We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious and absolutely the special je ne sais quoi that is opening the doors to a whole other world of possibility for their business growth.

Let’s just say; I won’t be surprised if you see cities other than “DC” after the words “Off Road” in the future.

In this episode you’ll learn:

  • How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
  • The factors they believe have contributed to their incredible success
  • What their clients experience when walking through their doors and how they continually infuse creative fun into the business
  • The biggest lessons they learned from starting the business and then expanding to a second location
  • Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits
  • Their approach to keeping clients in a highly transient market
  • What’s next for Tammar and Tali {and why the status quo isn’t an option}

Resources Mentioned in This Episode:

With grit and gratitude,

Lise

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close