The
Podcast

Rebranding 101: The 5 Lessons I Learned Rebranding Our Business

Out of all the obstacles that trip business owners up and delay them on their journey to success  {and there are a thousand}, there is one big one that I’ve found tends to be the most common…

And I’d be willing to bet my bottom dollar you’ve grappled with it, too.

I’m talking about your website and all the pages, words, widgets, pictures, and pixels that go into it.

Just listing those things off is enough to make your shoulders creep up to your ears! Well, relax and lean in…

While you can absolutely go the DIY route, you likely know this is going to be the path full of resistance, but hey, if you don’t have the budget or the time, there are plenty of platforms and resources to help you pull your site together.

However, if you’re short on time and want to see a better return on your investment, pulling in the professionals is without a doubt the direction you want to take.

In this episode, I’m diving into the website buildout process that we’ve recently undergone with the new Studio Grow brand to give you the full bird’s-eye view and how to plan and prep for a proper website development process (yes, even if you’re doing it 100% or 50% DIY).

If you’re in need of a digital home that parallels the beauty of your brick-and-mortar space, or if you’ve made some shifts in your services and it’s time for a rebrand, or if you’re simply sick and tired of literally breaking your site by doing some seemingly harmless tinkering, you’re going to want to give this one a listen.

In this episode you’ll learn:

  • Why you need to have a website and all of the most essential elements it needs to have
  • What a rebrand really involves and why hiring the right people will get you going in the right direction
  • Tips on how to get started with your rebrand {depending on your level of anticipated business} and choose the right platform for you
  • The one hard and fast rule in website etiquette and the one thing every website has to have
  • Why it’s all about the photos plus my thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding

With Grit & Gratitude,

Lisé

Recommended Episodes

  • Everybody's Talking About You: Harnessing the Power of Referrals

    Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they’re already pre-sold and more likely to convert.  Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power…

    Listen Now

  • How to Turn Your Studio Around — Part 3

    People aren’t coming to your studio for your Reformers, your music or your plush towels. They’re craving memorable experiences and genuine connection to keep them coming back.  If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around — Part 3 to ensure…

    Listen Now

  • The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track

    Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business. In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather…

    Listen Now

  • How to Turn Your Studio Around — Part 2

    Every studio owner encounters rough waters along their journey. So expect it. Then recognize the difference between sinking and sailing often comes down to what you do next.  In Episode 687: How to Turn Your Studio Around — Part 2, Alina Cooper and I continue navigating the practical steps, tough choices and mindset shifts that…

    Listen Now