The
Podcast

Inside Million Dollar Studios — What Does a 7-figure Studio Really Look Like?

“There’s no way you can be a 6-figure Pilates studio owner.”

“Well, only after 20 years experience and if you were a second generation teacher and if you were in NYC/ LA/ London/ Sydney and even then it was a stretch. Do the math. It’s impossible.”

If you think your studio can only make 7-figures if you charged $100/hour, and you could only charge $100 if you had 40 years of experience, were a second generation teacher and had your studio blessed by the Dalai Lama.

Then hon’, you’ve been selling yourself short.

I’ve seen a flurry of Facebook posts lately, and it’s got me thinking, how many studio owners out there have no idea of the kind of profit their studios could make?

Today we’re getting up close and personal with some of our 7-figure studios and shedding a little light on just what it takes to get to that elusive 7-figure studios.

In this episode, we’ll be looking at four of our yoga and pilates studios and really digging into the challenges that were holding them back from hitting that million dollar mark, and the changes we made to get them safely into 7-figure territory.

If figuring out how to scale your studio makes you feel about as lost as last year’s Easter egg, then darling, this is just the right episode for you.

In this episode you’ll learn:

    • What’s really possible for your studio when it comes to revenue
    • One of the biggest fitness industry myth and how it might be holding you back
    • The monthly breakdown of studios that are hitting 7-figures or $83,000 a month.
    • The metrics you need to focus on to measure (and maximize!) your studio’s revenue
    • How I calculate retention and conversion rates and why these number matter so much
    • The big mistake most studios with 1:1 clients are making
    • The one number that matters EVEN MORE than your revenue
  • And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal

With grit + gratitude,

Lisé

Recommended Episodes

  • Episode 700: The New Era of Studio Membership Models

    Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it’s critical to get them right. Unfortunately, too many are guessing here. Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of

    Listen Now

  • What Top Studios Are Doing Around the World, Part 3

    If you’re feeling the pressure now—rising costs, louder competition and members who seem harder to please—you’re not alone. So let’s peek at some powerful trends in a few regions.  Join Conor McGarry, Pricing Team Captain, and me for a flyby of what’s hot in Africa, LatAm and North America in Episode 699: What Top Studios

    Listen Now

  • What Top Studios Are Doing Around the World, Part 2

    In boutique fitness, it’s easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out

    Listen Now

  • What Top Studios Around the World Are Doing That We Love Part One

    When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios

    Listen Now